September 26, 2018, 08:25 / Business

More than half of retail wine sales were from Russian brands

In the first ten days of September, Russian wine accounted for more than half of retail sales - 52% versus 43% a year earlier. about this writes RBC with reference to statistics from the fiscal data operator Taxcom, which took into account the share of still wines.

The average bill for the purchase of wine in September this year exceeded last year by 5.7% and amounted to 477 rubles. The average retail price per bottle increased by 6.2% – to 324 rubles. According to Rosstat, in August 2018 the average cost of 1 liter. table grape wine amounted to 394.6 rubles, which is 1.2% more than in the same period last year.

One of the reasons for buyers’ interest in Russian wines was the reduction in prices for these products - by about 5% per year, notes Yulia Chernyshova, a representative of the Dixy retail chain .

Wine consumption in Russia is about 3.5 liters per year per capita; in the USSR this figure reached 16 liters, says Vadim Drobiz, director of the Center for Research of the Federal and Regional Alcohol Market. According to Taxcom, dry red and semi-sweet wines are the most popular among consumers - they account for 38 and 21% of all sales.

Foreign brands still remain the most popular in Russia. These include the Abkhazian wine “Lykhny”, the Spanish Castillo Santa Barbara, as well as the Georgian “Chateau Saperavi” and “Talavari”. The Russian brand “Abrau dark blend” is in fifth place.

Among the largest importers, according to Taskom, were Italy (12%), Spain (9%), France (8%), Abkhazia (7%) and Georgia (6%), which a year ago ranked first with 16%. from all sales.