
On the stage of the Musical Theater, where the TEFI-2018 industrial television award ceremony was held, her President Mikhail Schwydka appeared, holding a little girl by the handle. “All TV channels are interested in rejuvenating the audience,” he said in his entrance word. "Are you watching TV?" - He turned to the girl. "No, what is it?" - the girl reported in memority. “Children are the best that we have,” Mikhail Efimovich summed up, joining: “Because everything that you do with your hands is a well -known joke ... children and television - let's say so.”
What can not be said for the sake of a red word? But those who are familiar with the primary source (an anecdot about foreigners who showed all the achievements of our national economy, and they answered the question of what they liked the most, answered: “Children. Because all that you are doing are very bad”), probably thought what Mr. Mr., adding to children of TV. And what else (if you do not develop an anecdotic analogy-gentlemen officers, be silent!) Unites children and TV?
However, this very soon became clear when these very children went to the stage: participants in television projects, champions, laureates and honored young inventors. The smallest was adapted to the paired entertainer with leading ceremonies. Adolescents - to open envelopes with the names of the winners. And if older children only announced the results of the vote, then the kids memorizedly pronounced a previously written for them and the rehearsed text of the words imitating children's immediacy. "Who do you want to become - an actress and a TV presenter?" - I was interested, for example, one of the leading ceremony Ivan Urgant with his six -year -old partner. “I will, like you, Ivan Andreevich,” the girl retorted. “No fish, no meat.”
A partner of another leading ceremony Maxim Galkin, a very tiny participant in the show “Best of anyone. Children ”, already finally entering the role of a TV star, cheekily called Galkin to“ you ”(apparently, according to the scriptwriters, they should turn to the adults of the kids glorious with their spontaneity), she was focusing and twisted endlessly, it seems embarrassed by this not only part of the audience, but also Galkin himself.
What could be worse than trained children? And what could be more disgusting than an imitation of sincerity in which TV itself succeeded and which has already taught young children.
Here you have a visual illustration that they unites them.
Although many in the hall, judging by the tile smiles on their faces, they liked all this action. Children are generally a win -win option, which Ostap Bender also knew about. They excite good feelings even in the most cruel, which is shamelessly using TV on weekdays and holidays.
The laureates themselves appealed to the children, going on stage behind the bronze Orpheus. So, Andrei Malakhov, recognized by the jury as the best host of the entertainment talk show “Hello, Andrey!”, Told the assembled touching story from his own life. For the first time, he first led his 11-month-old child to the Tretyakov Gallery, where his father and son, after examining the main exhibition, wandered to the exhibition of Ilya Kabakov “They will not take everyone into the future” and saw an angel on one of the paintings.
“So on TV,” Malakhov philosophically remarked. - Not everyone will take into the future. There must be a guardian angel that will support you. ”
He had the main angels-guardians were the leaders of the VGTRK Oleg Dobrodeev and Anton Zlatopol, whom he expressed directly in the face of the words of hot gratitude-the guarantee of a happy future, where Malakhov will find a warm place.
If at many previous ceremonies the happy owners of Orphevs thanked mainly dad with mom and their favorite family, then this time the winners did not skimp on gratitude to the audience and compliments to their immediate superiors - the main organizers of all victories. The camera showed the satisfied smiling superiors closely.
Recognized by the best interviewer Nail Asker-Zade, according to TEFI-2018 (the program “Acts”), sang a whole ode of love to her leader Oleg Dobrodeev, who taught her profession and directed the true one. She was so bursting with happiness and gratitude that she clearly exceeded the limit allotted to the reciprocal word of the laureate.
The winners in the nominations “Socio-Political Tok-Show Prime Time” and “Leading socio-political talk shows” Olga Skabeev and Evgeny Popov (60 minutes program) awarded the TEFI Prize for the second year in a row. This means certainly the best and unsurpassed! That's who you need to make life to young. “If there is freedom of speech, which is not in Ukraine ( well, it would seem, where does Ukraine. - I.P. ), we definitely have it. Full carte blanche! " And the main merit in this is, again, the dear Oleg Borisovich Dobroduev, who not only provided the hosts of this card blanche, but also guides them wisely and delicately, prompting themes and moves. The triumphs promised to continue to carry the banner of free socio-political TV further.
And at this time, Artem Shein, the leading talk show “Time will tell” on Channel One, looked at them with a tormented smile. Yes, and he, with his show and with his partners, Ekaterina Strizhenova and Anatoly Kuzichev ended up in the short list of the prize, but, alas, he did not survive the minutes of fame. However, Skabeeva with the generosity of the winner called them “favorite competitors, stimulating“ 60 minutes ”for new achievements.
The special prize went to Kirill Kleimenov - for creating a new image of the Time program (oh yes, Kirill Kleimenov, personally polished this new image in the frame, will go down in the history of the latest TV): special thanks to the laureate Konstantin Lvovich Ernst.
But the general director of the Friday television channel Nikolai Kartosia, recognized by the best producer of television season, thanked for the school of his teacher Leonid Parfyonov (which, of course, was not at the ceremony). "Let's not bury TV - it is excellent, it is wonderful!" - So the producer of one of the new and most successful TV channels of recent times ended his response.
He was echoed in the final speech by Mikhail Shvydka: “We have a very good TV. Few countries of the world can boast of such a good TV - for not very little money. ” The shots in the hall did not embarrass the speaker: "You smile in vain."
The holiday ended with a traditional joint photograph of the Happy TEFI-2018 laureates with Orpheas in their hands. Well, what can you do? So all the creators are arranged - even “rating heavyweights”. They are not only ratings - give them the recognition of the television community. There is a long time for the bodies of the community - as there are no criteria for an honest professional assessment. There is an industry that exists according to their own laws, as well as a conscious need to reward those who, in essence, are beyond the scope of the profession, but do such a useful thing for the Fatherland: flushes the brains of fellow citizens.
“The task of the award is the popularization of the best projects and television programs as an important component of the spiritual development of society,” the TEFI charter says. Without belittling the merits of television teams who rightfully received TEFI-2018 (and there are a lot), I note that with the “spiritual development of the nation” through other television projects is a big problem. True, it is not very clear what they call spiritual development.