Yandex and Sberbank told how Russian Amazon will create

Photo of the company

Sberbank and Yandex launched in full mode the new marketplace “I Bel”, which, as the head of the bank German Gref previously said, should turn into the “domestic analogue of Amazon”. How it is planned to do this, said the project managers at a press conference on Wednesday.

Details

The plans to create a new Yandex market and Sberbank were announced in August 2017. Sberbank pledged to invest 30 billion rubles in it, the partners estimated the total business at 60 billion rubles, the deal was closed in April 2018, and in May, under the brand, Beru was launched in test mode. At first, employees of both companies became customers, and later everyone could join them. However, officially the test period ended only today.
What is "take" today? These are 1000 sellers, 100,000 commodity positions, 3.6 million buyers per month, who made 180 thousand orders for the entire time. Now in the marketplace you can buy electronics, household appliances, products for beauty and health, computer equipment, home and cottage goods, children's goods, animal goods, as well as products.
The immediate plans : the expansion of the assortment (even small companies can become partners), the introduction of new categories, the creation of infrastructure, which will quickly deliver purchases, the withdrawal of financial products on lending to customers and sellers, integration with Yandex ecosystems and Sberbank.
How will I help Yandex and Sberbank? As Greg Abovsky, operating and financial director of Yandex, said at the press conference, turn the joint venture into the market leader Yandex: neural networks, assistant to Alice (with its help you can make purchases for “bean”), the technology for recognizing pictures (so that the buyer can take a picture of the thing for him, and then, using the search, find it on the marketplace), etc. “I take” will be integrated into the Sberbank.online application, which has tens of millions of users. In the near future, you can spend the bonuses of the program “Thank you from Sberbank” in the “bere”. In addition, the new marketplace will use Sberbank branches throughout Russia. About 5-6 thousand branches of the bank allow the issues of issuing orders (postmakers) there, said the first deputy chairman of the board of Sberbank Lev Hasis, answering the question The Bell.
Marketing . Advertising on federal television channels should also support the expansion of “I”. She starts in the coming weeks, said the Bell Maxim Grishakov, general director of Yandex.Market. Advertising on the Internet has already been launched, he said.
Infrastructure . Now I “take” is striving to deliver goods the day after the order. The plans are to deliver on the same day. The company intends to achieve this, among other things, using the Yandex.Dostavka service, which, according to Grishankov, helps to select the best partners in this area. In regions where there is no suitable infrastructure, the company intends to build it itself.

New technologies in the near future will change our idea of the purchase process, which today in most cases implies a physical trip to the store (the share of Internet trade in Russia is now only 4% compared to 15% in the United States). And this is not only that Russians will less often go to stores. The very understanding of this process will change (which are only purchases by photography). So far, however, it is not entirely clear who exactly will become Russian Amazon - “Yandex” with Sberbank or who created in September the alibaba, “megaphone”, mail.ru. There are other applicants: VTB with Magnit and Russian Post, as well as players who have long been present in the market, including Ozon and Wildberries.

Vladimir Motorin