Yandex decided to become Russian Apple? Six main questions for Yandex.Terephon

Yandex vice president for ecosystem products Fedor Yezhov during the presentation of the first smartphone

The first smartphone presented on Wednesday, before the presentation, caused criticism of a number of experts who questioned the market prospects of the device. However, the company says that she has no goal of earning on gadgets. The vice president of the company in ecosystem products Fedor Yezhov told about what really the goal is pursuing the company and whether to expect the second smartphone of the search engine.

Why did Yandex need a smartphone? The company wanted to make the perfect phone in the average price segment for those who live in Russia. The second task of the smartphone is to combine more than 70 mobile applications with an audience of tens of millions of people into a single ecosystem. “This is a carrier that carries a warhead with our services to end users,” Yezhov explains.

• The task of the maximum - so that everyone living in Russia in the morning asked Alice what the weather, ate, called Yandex.Taxi, went to work, used Yandex.Po and Yandex.Poisk for working tasks, then took the car to Yandex.Draiv and went to the working meeting, listened to Yandex.MUZIK on the road, ordered a deduction in the evening through the road. “Yandex.Da”, ate to the music from “Yandex.Music”, watched a movie at Kinopoisk, and said in the evening: “Alice, put an alarm for tomorrow” and went to bed.

Does this mean that Yandex decided to become Russian Apple? No, the co-founder of Yandex Arkady Volozh continues to believe that the search engine should not turn into a Hardware company.

Is there a contradiction-to release a smartphone and say that “we are not a Hardware company”? Yandex wants to show an example of what a phone with a search engine can be. Further, other manufacturers can produce such phones.

• For the same reason, the first gadget of the company appeared in May - Yandex.STERN. The search engine wanted to show what an intellectual column could be. And two weeks ago, IRBIS and DEXP brought their devices to the market.
• A group of developers engaged in the Yandex smartphone has no purpose to earn money on the hardware. The company wants to earn on services.

The main competitive advantage of the smartphone? Voice Assistant Alice. To use it in another phone, you need to go to the application, wait until it boots, press the Alice button and ask a question. In the case of the phone from Yandex, you can call Alice, even if the phone just lies next to you. “No one has never had this,” says Yezhov.

Yandex.Terephone is just a Taiwanese smartphone with a Russian search engine logo? Yandex worked with the manufacturer of ARIMA smartphones according to the following scheme : there is a basic chip from Qualcomm, the manufacturer sends an approximate design of the device, which can be built on the basis of the chip, a joint team of Russian and Taiwanese engineers who create the device ultimately is formed. What is the difference between Yandex.Telephone from the prototype:

• Design. The device was made convenient for use (in particular, adapted the buttons under the Russian brush), removed the unnecessary angularity of the first version.
• "Iron" and software . They were necessary, for example, in order for the battery to be more slowly discharged. High -precision microphones were added for the quality of Alice, as well as the audiophile chip Qualcomm Aqstic.

Will the second Yandex.Terephone be? The company believes that the phone will remain relevant for about a year. However, it is not yet ready to talk about whether the series will be continued.

Vladimir Motorin, Liana Faizova