Why Yandex. Phone »Not a phone

And why are experts on the "gland" are useless here

On May 29, 2018, the Russian company Yandex introduced its first one, not expected by anyone, the piece of iron - the Yandex Station smart column - and the public yawned from indifference.

On December 5, 2018, Yandex introduced its second “piece of iron” - Yandex.lephone - and the audience came into emotions. This is all the more surprising that there was no Saspens: “Yandex.Telephone” in all its inexpressive TS were detailed in detail by ill -wishers back in mid -July.

The presentation of the gadget itself would hardly have encouraged me to write this remark. The inadequate seething of society attracted, however, I don’t even remember when the last time it had to be read so many dark publications for such an insignificant occasion.

I could not pass this at all.

If the memory does not change, the Yandex.Terephone is the second domestic invasion of the mobile gadgeta, furnished publicly. In August 2010, the first, at that time, the country of the country (President Dmitry Medvedev) was given to hold in his hands a dummy of the concept of the “unique Yota smartphone for the 4G network in the LTE standard”, planned for release in mid -2011.

When the deadline came up, they suddenly realized that LTE did not exist in the country, so production was postponed until better times.

The best times occurred in December 2013. The smartphone was shown to the public and, having sold 40 thousand pieces on emotions, were inspired to create a new model - Yotaphone 2.

Knowledgeable people assure that today somewhere in the vastness of China you can even buy Yotaphone 3. In Russia, unfortunately, only covers for him and protective films are available.

And here is the second loud domestic premiere - "Yandex.Terephone." An error (or - malicious puffing) of “telephone experts” is expressed in the fact that for an unknown reason, they will analyze the event in direct context_: they say, admire - like, a new smartphone, such as a Russian company. In fact,: “The Chinese craft at a tripled price at which Italian paint through German equipment was applied by the Spring“ Yandex ”logo.

They are slandered that Yandex.Terephone is an almost unchanged model of the end of 2017 by the Taiwanese OEM/ODM manufacturer Arima Communication.

Упрекают, что цена «Яндекс.Телефона» завышена на 30–40% (17 990 рублей) и за те же деньги можно купить смартфоны с близкими характеристиками, однако уже от «взрослых» производителей: Huawei P20 Lite, Meizu Note 8, Oneplus 3, Lenovo Z5, Xiaomi Mi 8 Lite, Mi A2, Mi Max 3, Huawei Nov 3i, Honor 8x, Samsung Galaxy J4 / J6 / J8.

All these unpleons , of course, have a place to be, however, as if more polite to say, they are not breaking into the cashier .

I have a complete feeling that the Russian consumer bombomond under the strict leadership of “telephone specialists” either does not really understand that Yandex released (and most importantly why), or pretends.

And in vain, because the practical benefits of the tedious constitutions of the obvious (oh is expensive! Ah Chinese! Ah is out of mind!) You will not even get on the nose of Aunt Guli.

I’ll try to turn the premiere under the slogan “Phone with your Self”, right side by side to the reader.

At the presentation with the lips of the protagonists, the main goal and the purpose of Yandex.lephone was articulated by direct text - to combine the company's services into a single ecosystem.

All. Nothing else. If we want to understand something in this gadget and its role in the Russian market, we need to analyze it exactly as it is positioned.

For many years, the sectors under their own brand have been produced by Russian mobile operators for many years, however, no one has a temptation to reproach MTS Smart Start 3 / Smart Turbo, Beeline Smart 8, Megaphone Login 2, Tele2 Mini / Maxi Plus in inappropriate market behavior. Where then does the bias come to Yandex?

Yandex.Terephone according to the plan of marketers must close to himself:

1. payment transactions using digital cash and bank cards served by Yandex.Money system (for this, NFC chip and fingerprint scanner);

2. Listening to music on the Yandex.Music service (chip Qualcomm Aqstic);

3. navigation using Yandex.Cart, which look more attractive in Russian realities (GPS chip);

4. Connecting to the Yandex.lephonia service with a virtual office PBX and VOIP connection (support for two SIM cards).

The ubiquitous Alice was seated on top of this farm. Unlike the rest of the androphones in the Yandex.Telephone market, it claims to support its intellectual assistant in all installed applications, as well as can revive it when the screen is turned off.

In order to avoid suspicions of biased sympathy, reported that I expelled Alice from my own smartphone last summer: she took me out with vulgarity and shamelessness, but I admit that someone “Alisina” is a manner of rude and constantly worries, so to speak, the survival muscle and strengthens the fighting character. I like the flexible Apple " Siri" more.

How is Yandex going to close on its smartphone the variety of services that, in fact, are available on any gadget working, which is under iOS, what is Android? With the help of the old, as the world of the marketing course called “lures and attracts” (what the Americans call perks).

So, the buyer of Yandex.Telephone receives along with the gadget:

1. Six months of the subscription to Yandex.Plus, which includes downloading tracks in high quality on Yandex.Musiki, a 12% discount on the rental of cars at Yandex.Draiv, access to the premieres at Kinopoisk, a 10% discount on Yandex.Taxi, an additional 10 GB in the cloud on Yandex.M. delivery of goods from the market “I take” (when buying over 500 rubles, however, not in all cities);

2. 500 rubles at the expense of Yandex.Koshelka and 10% of cashback from purchases;

3. 300 rubles for trips to Yandex.Taxi;

4. Unlimited storage in the cloud of photographs and video clips.

Someone from the meticulous “telephone experts” already considered that “lures and attractors” were dumped by 3 thousand rubles. And if this money is subtracted from the cost of Yandex.Telephone, we get 15 thousand - exactly the “red price” of this “iron”.

“Telephone experts” motivate the recommendation not to buy “Yandex.lephon” with such mercantile trifles as the nebulae of the prospects for renewal of the OS, morally obsolete “iron”, the lack of protection against water and falls, the deficiency of accessories, inevitable difficulties with the repair for lack of replaceable parts, etc.

All these little things, as I said, do not have the slightest attitude to the Yandex gadget. Because “Yandex.lephone” is not a commercial product in the oversaturated and competitive market of smartphones, but a refinery of the giant ecosystem ._ekosystems, which has no analogues or competitors in Russia.

There is such a rhetorical technique: at first the opponent is attributed to the argument, then they themselves victoriously debunk it. First, they came up with Yandex.Telephone as a player in the smartphone market, then ridiculed for the lack of competitive advantages.

Plaply (apparently quite stupidly) the enemies reported the size of a half -year batch ordered by the Yandex from the Chinese - they say, 5 thousand pieces. For the Russian market, where 26 million smartphones are sold! Ha ha ha!

It is probably difficult to guess that this figure itself - 5 thousand expected sales - unequivocally displays the Yandex.Telephone from the commercial sphere and transfers a sign to the sphere .

And then - a surprise! - It turns out that Yandex.Terephone is exactly the fact that Yandex said: a symbol that closes the ecosystem of the same name.

That's truly - not a single bread.

As for the question that friends and relatives ask me: “Buy Yandex.lephon or not to buy?”, The answer lies on the surface of common sense: if you need a smartphone of a pronounced Middle-Class, you like Alice and you are used to using Yandex services, then I do not see the slightest reason for the commercial non-academicity of the “phone With my own. " This is all from the evil, envy or resentment.