Gref explained why there is no cashback at Sberbank

Sberbank is not going to introduce a cashback system, because it will bring big losses for it, said the head of the bank, German Gref.

More. Answering the question why the state bank does not exchange bonuses of the Thank You program for real money, Gref said that the organization does not yet have marketing mechanisms that would allow it to do this without big losses.

• And without this, the “Thank you” bonus program brings a big loss to the state bank. According to Gref, more than 25 billion rubles were allocated for it this year.
• Quote: “We will improve it, but for now, cashback in money with all possible mechanisms to reduce costs, we do not consider it the right way for the bank of our image and our size,” he specified.

Liana Faizova