The rights to the Russian series “Better than People” bought Netflix. Can a movie become a new article of our export?

The Start online service, owned by Yellow Black & White producers and Gazprom-Media holding, sold the rights to the series “Better than People” by Andrei Dzhunkovsky the largest American online platform. The approximate transaction amount is about $ 1 million.

START CEO Julia Mindubaeva said that a multi -part film will be translated into 25 languages. The series was sold with the right of exclusive display in all territories except Russia and China, under the Netflix Original brand, which is usually engaged in its own production projects (“Card Domik”, “Orange - Hit of the Season”, series about the superheroes of the Marvel universe).

The series “Better than People” has not yet been on the domestic television, modestly showed in the series a week on the services of Kino1.TV and Start. Ru. In 2017, the project turned out to be the finalist of the Mipdrama Screenings contest in the Works in Progress category as part of MIPCOM 2017 and was selected to the program “International Panorama” of the Series Mania series in France.

Now on the video platform of Start and the first nine of the first series of the project are available in the first-cinema theater of the first, there will be 16 episodes in total.

2. Universal history. Events of the near future. Human -like robots are successfully used in all areas of life. They are already just a running product, which is promoted by experienced promoters. Bots are trying to prevent the elongated left “liquidators”, ready to shed blood for the idea of ​​protecting a person. Paulina Andreeva plays Arisa-an ultra-modern highly intellectual android, which has become possible to make independent decisions, to recognize feelings.

1. A reasonable ratio of genres attractive to the widest multi -aging audience. Fantastic is diluted with melodrama, action, sometimes losing the rhythm, still holds the spring of criminal, detective intrigue.

2. Decent design is a light tuning of modern Moscow. Television broadcasts on the walls of skyscrapers, holographic advertising, mobile communications, chipped in the hands of people; The monstrous tower of Kronos is a concern to promote charming and sexy “bots”. Part of the filming took place on the 26th floor of Moscow City.

3. Among the references of the series, the “almost man” by J. H. Wayman, the Swedish original of the series “Real People” (the rights to the Anglo-American adaptation, were sold by Kudos Film & Television even before the premiere, and the “people” of Sam Vincent enjoyed great success in different countries), and to the lesser extent the legendary “world Wild West ”, influencing all modern android fiction, confirmed the need for complex moral conflicts in the plot basis of the adventure film.

4. Conflict. This is interesting. From many fantastic television products, the film “Better than People” distinguishes the key to the plot of the problem of the family - basic sacred value in traditional American cinema. Almost all the main characters of the film Andrei Dzhunkovsky dream of harmonious trusting family relationships. And above all - Arisa. This is a counterfeit created by the Chinese, a beautiful humanoid creature with a developed ability to empathy.

Russian content for export

Domestic television projects were used to be sold on Netflix. For example, the rights to show the TV shows by the production company "Wednesday" Alexander Tsekalo: " Major", "Method", "Locomination", "Faritsa", "Territory" and "Sparta". The American version of "Majora" was called "Silver Spoon". According to Tsekalo, the Americans were amazed at the quality of our series at their cost. So, in the USA, the production of one episode costs more than $ 1.5 million, and in Russia - no more than 350 thousand.

The exact figure of the budget of the series “Better than People” was not disclosed, but according to the leaked information, the film was made very modest means. The cost of one series amounted to about 20 million rubles.

In September last year, Netflix bought the rights to show the 12-episode film “Walking by Frend” based on Roman Alexei Tolstoy with NTV. The deal was estimated at $ 500 thousand. The premiere of the project took place at MIPCOM, today the film is already in the Netflix library.

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As of January 2018, Netflix had 117.58 million subscribers around the world, including 54.75 million in the United States. According to the survey, 27% of Americans most often use this particular service, leaving behind cable and broadcast television, as well as video hosting like YouTube. The basic cable TV has faded into the background, remaining priority only for 20% of American viewers.

Profitable?

Gradually, the production of series becomes profitable due to international sales. With the fall of the advertising market in Russia, this is a significant support for high -quality spectacular serial cinema. Cheap sitcoms survive due to advertising. The general producer of the series “Better than People” and one of the START sculptors Eduard Iloyan believes that a new line has been crossed for Russian serial cinema. Today, the world distribution from the image develops into a business: “Netflix Original status provides a large -scale promoter, so we believe that domestic content can see millions of spectators around the world.”

Among the film projects acquired by an American streaming giant there are copyright cinema. For example, "Dovlatov" by Alexei German Jr. The rights to display in all English -speaking countries were purchased on the European International Film Film (EFM), which took place as part of Berlinal. The Netflix and the modest Gothic horror of the Svyatoslav Podgayevsky “bride” attracted omnivorous baires. The horror film is available for service subscribers in Latin America, where it has become an indie jita of rental.

Cartoons - running product

Domestic animation today is the flagship of sales of Russian cinema, including on streaming services.

Netflix acquired the rights to show two Russian animated series of the studio "steam locomotive"-"Mi-Mi-Mim" and "Leo and Tig". Now, the spectators of 190 countries will follow the adventures of the leopard and Tigrenka, as well as the adventures of the Leopard and Tigrenka against the background of the Primorsky Territory. Both cartoons are available on Netflix called “Leo & Tig” and “BE-BE-BEARS”.

In the library of the leading world distributor and the content of the content and 178 episodes of the animated series "Smeshariki" in Russian and English.

Of course, the experts of the main streaming library could not ignore the most visible in the world the domestic animated series “Masha and the Bear”, already nicknamed the “Russian phenomenon” (more than 17.6 billion views on YouTube). The American magazine Animation Magazine included the series of the studio "Animacord" in the list "250 television shows that are destined to become a classic."

Italian newspapers, singing our Masha, call a popular series (in Italy there is even a park with characters of the cartoon) an obstacle to the emergence of a new iron curtain.

Netflix bought the rights to show two seasons. The main character was voiced by actress Elsi Fisher, who had previously spoke at the Agnes in the cartoon "Ugly Me".