We think correctly: how to draw up a fundraising budget for a year

A correctly planned budget will help a non -profit organization evaluate the costs of the year and understand how much funds bring projects. This is sure the director for the development and attracting funds of the Arithmetic of Good charity fund Anastasia Lozhkin . The specialist told the greenhouse how the NPO correctly form a fundraising budget and which templates can be used for this.

Progress 1: 4 is considered effective when four rubles are attracted to one spent ruble. In large funds, progression can grow to values ​​of 1: 5, 1: 7. For example, NGOs spent 5 million rubles on raising funds, including the salaries of fundraisers. Then the organization’s income for the year should amount to at least 20 million rubles.

How to form a budget, what cost items include? There may be two approaches.

1. Consider the projects and methods of raising funds

The organization has a strategy and a plan. Acting on it, NPO invents projects and methods of raising funds. For example, conducts charitable sporting events or promotes subscriptions to monthly payments.

In the cost item, you must write the name of the project/channel and the amount that you intend to spend. For example, a charity race - 50,000 rubles, telemarketing - 200,000 rubles. The costs of costs also need to include salaries, printing materials, design.

2. Consider the source of raising funds

You prescribe all the estimated costs for the current year to attract funds from private donors: design, print marketing materials, manufacture of souvenir products, development and support of the landing, the CRM base. You indicate exactly the same points to work with corporate donors and granting organizations.

What templates will help you

The choice of approach depends on how the general budgeting of the organization is conducted. You can download a template that will help you form your budget. Or use electronic assistants who will help you paint the organization’s budget as a whole.

This Excel template will help you draw up the organization’s program budget, including income sources, personnel expenses (direct or indirect) and expenses not related to personnel.

On this resource, you can find various types of budgets (annual, for a grant, budget for a novice organization). Some of the templates are free, part is paid. But there are enough available versions to draw up the budget of the fund and fundraising.

This resource resembles the previous one, but here you can find a useful template for a budget for a fundraising (nonprofit fundraing budget Tamplate). It includes measures to raise funds, individual campaigns, collection fields and costs.

The main thing, remember that the competently drawn up budget should include all the organization’s funds for the current year. Do not forget about the channels of raising funds, for example, reflect in your financial plan the production of social advertising or e-mail newsletters.