Apple announced a decrease in prices for iPhone

Apple plans to reduce prices for some iPhone models the second time for the history of existence in connection with low sales, reports Reuters .

The head of the company Tim Cook explained that the main adjustment will take place in countries where the local currency has become much in its own way about the dollar. The price of the flagship models of the iPhone will try to bring closer to last year's price in local currency.

Cook did not specify which countries are in question, but, according to the agency, changes in price policy can affect China, Russia, Turkey, India, and Brazil.

Apple's profit and revenue fell for the first time in 10 years, the company said according to the results of the first quarter of 2019 financial year, which ended on December 29. Revenue decreased by 5%, to $ 84.31 billion compared to the same period in 2018. Net profit amounted to $ 19.97 billion ($ 20.06 billion in 2018).

Recall that Apple Corporation in November 2018 reduced orders for the production of all the three latest smartphone models: iPhone XS, iPhone XS Max and iPhone XR, due to low demand for them.