How to create and launch your own clothing brand. As short as possible

First, decide what and for whom you will sew. To do this, research the market: look at real people and their needs; pay attention to how they make a buying decision. Secondly, check if you can make money on it: create one perfectly thought-out thing that embodies the essence of the brand. Do not immediately invest in a wide range. To turn an idea into a real product, it is not necessary to be able to sew or draw professional sketches - it is enough to find a good technologist and clothing designer. Thirdly, think in advance where and how you will sell your product. The most accessible sales channel today is Instagram, start with it. The first products can be presented to customers even in personal social networks. Remember: you can save on anything, but not on product photos - this is the first thing that most buyers will see. Fourthly, put the proceeds from the first sales into circulation again - this way you will grow to the first full-fledged collection. Fifth, draw conclusions and be ready to change. The first sales will show how viable your idea is and allow you to write a realistic business plan. You may need to change the name and target audience. Ready? Now you can develop a corporate identity, open an online store and start mass promotion - through opinion leaders, the media and suitable sales platforms.

All this and other important aspects of creating your own brand are taught at Fashion Factory School of Business Education in Fashion . There is an annual Fashion Practice course . The emphasis is on practice: course students will go through 12 key steps to creating their own brand in a year, and in the process of learning they will have finished products and start selling. The program also includes group and individual consultations, for example, with a technologist, workshops and analysis of business cases. You can study both face-to-face and online. The course starts March 21st. You can learn more about the curriculum and apply here .

Announcement photo: Fancycrave / Unsplash