Three steps for affiliate marketing

On your website you posted an advertising banner of a partner who calls for buying any product from him with a charity component. People cross your link and make an order. The partner transfers part of the funds from the purchases to your organization. This is how classic partner marketing on the Internet works.

As an NPO to launch effective campaigns and what advantages from the use of this tool they will receive, Christina Gaber , head of the partner network Leads.black , told the greenhouse to the greenhouse, Yekaterina Ulyanova.

Barter

Partner marketing is the development of projects through interaction with other services or organizations. The tool is based on the Barter system and recommendations. At the same time, you can not only agree on cooperation on the Internet, but also exchange goods or services.

For example, you have an animal shelter. You need food, hygiene and toys. You offer potential partners advertising, gratitude and recommendations on social networks, placing banners on the site. In return, they provide you with a certain volume of goods for free.

An example is the ŠKODA Pet-Mobile project-a free service for funds or shelters of Moscow and the region. Employees can leave an application on the site and call a special car equipped with everything necessary for the transportation of animals. ŠKODA Pet-Mobile also supports the Woof charity festival, at which volunteers are looking for families for dogs and cats from shelters. Branded cars are on the site of the event and transport new owners and their pets.

Another simple example of partner interaction is street charitable events. You hold a race or festival. Your guests need to give out bottles of water and a small snack. The partner gives you the desired products, and in return you place its lotopites on banners and leaflets, thank you in the announcements of the event.

• What is your benefit? You get help for free. For you, this is the same fundraising, but not in direct monetary form.
• What is the benefit of a partner? He talks about his products to potential customers not advertising “on the forehead”, does a good deed, which improves its image and increases sales.

Partnership without costs

With a barter exchange, your partner has costs. But affiliate marketing can be breaking. This option is possible in two cases.

1. The cost of services is zero. When connecting the user to the Internet service, the company does not incur losses. Therefore, resource owners can provide free access to their partners as a bonus.

For example, you launched a joint action with an educational online portal. Your partner offers everyone who will make a donation to the fund, a discount on a certain course or free access to some lessons. Portal users will learn about your fund and make translations. You talk about the action to your supporters and bring new customers to the site.

2. Profit is higher than costs. Let's get back to the shelter and feed. For example, you decided to launch an action with an online store of zotovars. Your supporters should follow the referral link into which UTM tags are inserted. Identifiers show that it was you who brought the user to this resource.

Your supporters buy food, and from every fifth order the partner gives one pack to your fund. The benefit is obvious. The store receives 10,000 rubles, and you get 2,000 products for free. It doesn’t matter how many customers you will bring, your partner will always be in the plus.

Companies understand the advantages of such shares, so they develop special programs for partners, provide promotional codes and other proposals.

Links

Your NPO has accounts on social networks, your own site and, possibly, a blog. You can also attract new visitors to your resources using affiliate marketing.

1. Exchange recommendations. If you have a small organization that does not have a large staff of employees, you can contact the help of specialists and offer them to work on the site or posts on social networks.

For example, an IT volunteer platform. If your organization needs the help of a programmer, designer, journalist, copywriter or photo editor, you can register on the platform and create a task. Indicate how you are ready to thank the specialist. Suggest, for example, place a link to its profile or company on your website. By the way, there is a chance that he will also tell you about your organization and the work that he has completed for you.

Another example is the partnership of the “ night ” and the project is a glimmer . The new release of the program was recorded in the " cultural laundry " for homeless people. Filming took place on weekends when the laundry was closed. The project team received a free space for filming interviews in return for posting in their group a link to the details of the organization and call to help the “overnight”.

2. Reduce your costs. Your organization spends a certain budget on hosting, on the maintenance of the resource or other services. Check if the suppliers of your services have affiliate programs and special conditions for NGOs. You can also place a referral link to them on your website and get a discount or a free period with each client attracted for this.

3. Promote experts. Your organization has specialists who can give expert comments and write articles on their own topics. Use the services of Pressfeed and Deadline.media . There you can track suitable requests from journalists and offer the help of your employees in the preparation of materials. If everything goes well, the resource will mention the name of your organization and, in some cases, will attach a link to your site in the publication. Try to post a link to the material in your social networks if possible.