Mobile operator Tele2 will retain its brand and operate as a subsidiary after Rostelecom consolidates 100% of its shares. about this in an interview with Kommersant. spoke Rostelecom President Mikhail Oseevsky

The decision to merge the retail networks of Rostelecom and Tele2 has not yet been made. According to Oseevsky, the company needs to understand “what the operator’s retail network should be: its own or a franchise, what volume, with what functionality.” He explained that the companies' retail networks are aimed at different clients. “We sell mobile services in a package with fixed-line services to our existing customers. We do not have open advertising as a cellular operator on the market, we do not do this, we work through direct sales,” he said. Tele2’s tasks include attracting customers from the market and servicing its own subscriber base. “Therefore, we do not have mutual cannibalization,” assured the president of Rostelecom.

is not planning any changes in the management of Tele2 Rostelecom . “We believe that there is a strong team there, which has proven its effectiveness with results, so Sergei Emdin and all his deputies will continue to work,” Oseevsky promised.

Earlier, Emdin reported that the closing of the deal with Rostelecom is expected in the coming months and many of its parameters have already been agreed upon. Rostelecom announced that it had agreed on the terms of consolidation of 100% of the operator T2 RTK Holding (Tele2 brand). Now Rostelecom owns 45% of Tele2 shares, the rest of the stake is owned by Tele2Russia Holding AB, in which 50% belongs to VTB , 40% to Alexey Mordashov’s Invintel BV and 10% to Rossiya Bank.

Rostelecom promised to preserve the Tele2 brand