Yandex to issue credit cards with cashback

Yandex will issue co-branded credit cards Yandex.Plus together with Alfa-Bank and Tinkoff-Bank, Kommersant has found out . The advantage of the product should be cashback of up to 10% on Yandex services, which can be withdrawn from the card. The project will become an additional competitive advantage for the company, and for banks - an opportunity to expand the client base and increase advertising traffic.

What is known about the map

• Cashback on services will be from 1 to 10%. But the increased cashback will be accrued only on one of the selected services for three months - then the client will have to choose a replacement. Cashback of 5% will be accrued on other services.
• Card maintenance will be free only during the first year of use, then up to 500 rubles per month.
• It is known that among the company's projects included in the cashback system will be Yandex.Taxi, Yandex.Food and the Yandex.Beru marketplace.

Experts' opinion

• Despite the fact that cashback attracts bank clients, its added value is decreasing every year due to high competition, says Frank RG CEO Yuri Gribanov. Much more attractive for users would be the opportunity to receive increased cashback from taxis on a regular basis, since other Yandex projects are less popular, Gribanov adds.
• Issuing a credit card is more profitable for Yandex than for banks, since they are unlikely to be able to significantly increase their customer base, believes Content Review CEO Sergei Polovnikov.
• Yandex receives promotion of its offers from banks, which in return receive the appearance of access to the audience and additional advertising traffic, Mobile Research Group analyst Eldar Murtazin told Vedomosti.