Left without a breadwinner: Grumpy Cat brought tens of millions of dollars to its owner

in the US has died Grumpy Cat, the world famous grumpy cat, . Her path to fame began in 2012 when a photo of an animal was posted on the Reddit forum, but she really became famous when she hit YouTube. In seven years, the cat, whose real name was Tardar Sauce, has amassed a million-strong fan base and even more money. Thanks to Grumpy Cat, her owner Tabatha Bundsen was able to quit her job as a waitress and make a fortune.

Popularity. In 2012, the owners of Tardar Sauce posted a video of the cat on YouTube after the Reddit forum did not believe that the animal could actually look so sad. Later it turned out that the unusual appearance of the cat is associated with a specific bite. To date, the video has over 20 million views.

[embed]https://www.youtube.com/watch?v=INscMGmhmX4[/embed]

Since then, fans of the animal began to actively follow her on various social networks. on Instagram Cats have 2.4 million followers , 1.5 million on Twitter on YouTube . , and 264,000 users
In 2015, Grumpy Cat received the Webby Award for "Meme of the Year".

Money

In 2018, the cat ranked second in the ranking of the richest animals in the world with a fortune of $99.5 million according to the British price comparison service Compare the Market.
That same year, Grumpy Cat and the company that owns the rights to use her image won a $710,000 lawsuit against the coffee company Grenade, which violated a contract to use the image of the popular grumpy cat. A year earlier, the company signed a $150,000 advertising deal with Grumpy Cat that allowed the cat's image to be used in sales of Grumppuccino, an iced coffee drink. Later, the owners of the animal noticed that Grenade was also selling other products with the image of a cat, and this was not provided for in the contract. In court, representatives of the company said that the owners also did not comply with a mandatory condition of the agreement: on the air of the show on Fox News, the owners had to speak towards the camera: “Watch out, Starbucks! The angry cat is coming!"
The creators of the American animated comedy about the fat cat Garfield, based on the comic book, in 2014 released a film about Grumpy Cat - "The Worst Grumpy Cat Christmas". The details of this contract were not disclosed.
In 2013, Grumpy Cat signed a contract with food manufacturer Friskies. The details of the deal were also not disclosed, but if the terms were similar to the contract with Grenade, the owners earned no less than $150,000 on this.
In the same year, the book Grumpy Cat: A Grumpy Book was published in the USA in English, which can be ordered on the official website dedicated to the cat. Since then, several more editions have been published. All of them cost from $3 to $50.
The owner of the cat successfully converted the cat's popularity into money. all along Grumpy Cat's official page has been running a store with a plethora of animal merchandise, from a $2 transfer tattoo or $15 perfume to a $50 hoodie.
The condition of the animal was often compared with the earnings of popular actors and athletes. For example, in 2014, the cat earned three times more than the main character of the "Hunger Games" Jennifer Lawrence and football player Cristiano Ronaldo, wrote the British edition of Express.