Translated material
7 services that every entrepreneur needs
After the appearance of 54-ФЗ, the small business has connected to the Internet-now in every store, cafe, salon and in the minibus there is an online casa. These smart cash desks are able to: help to restore order in business, increase revenue and reduce costs - you just need to be able to use them. We have collected the top 7 services that entrepreneurs use to develop business.
Turnout
For whom: shops, cafes, services
Why: helps plan, saves time, reduces costs
Some entrepreneurs use “gross accounting”: they simply compare the costs of procurement with revenue - they approximately understand how things are going on. What to buy, they ask the cashier. It works, but with interruptions:
The businessman cannot track the shortage - cashiers quietly bewitched; He does not know when the desired product ends - purchases are delayed, buyers leave with empty bags; He does not see that it is sold better - you have to focus on your taste and flair, and not on the needs of the client.
Other entrepreneurs keep commercial registration manually - in an exole or on paper. This takes a lot of time, besides, an error may creep into such calculations. The smart ticket will take all this work for itself: acceptance, revaluation, inventory - automate this and free time to develop the business.
The service controls the commodity residues: shows how many goods were purchased, what and how much was sold, what was left in the warehouse. For cafes and restaurants, the trade is able to count on technical cards: for example, they sold a cup of coffee - 18 grams were written off from the warehouse. grains and 250 ml. milk.
You will save because the cashiers will stop stealing with impunity. You will earn more, because you will buy on time and only those goods that customers will like. Finally, you will just see what exactly is happening in your business.
Owners of smartiner smartinals Evotor choose a turnout for their needs.
Customer base
For whom: services, salons, shops, cafes.
Why: helps to record customers and collect the history of their purchases a trade
For whom: shops, cafes, services
Why: helps plan, saves time, reduces costs
Some entrepreneurs use “gross accounting”: they simply compare the costs of procurement with revenue - they approximately understand how things are going on. What to buy, they ask the cashier. It works, but with interruptions:
The businessman cannot track the shortage - cashiers quietly bewitched; He does not know when the desired product ends - purchases are delayed, buyers leave with empty bags; He does not see that it is sold better - you have to focus on your taste and flair, and not on the needs of the client.
Other entrepreneurs keep commercial registration manually - in an exole or on paper. This takes a lot of time, besides, an error may creep into such calculations. The smart ticket will take all this work for itself: acceptance, revaluation, inventory - automate this and free time to develop the business.
The service controls the commodity residues: shows how many goods were purchased, what and how much was sold, what was left in the warehouse. For cafes and restaurants, the trade is able to count on technical cards: for example, they sold a cup of coffee - 18 grams were written off from the warehouse. grains and 250 ml. milk.
You will save because the cashiers will stop stealing with impunity. You will earn more, because you will buy on time and only those goods that customers will like. Finally, you will just see what exactly is happening in your business.
For beauty salons, fitness centers and clinics, this service is the main working tool. Imagine: the administrator monitors the work schedule of the masters, customers are recorded at least by phone, at least through facebook. The day before the session, SMS provisions come to them. This service is a way to control all the operation of the salon.
And for store owners and cafes, this service is a marketing tool. Imagine that you know everything about each client: when he first came to you, what usually buys, how often, when his birthday is. This information will help you understand your buyer.
In the Evotor Application store, there are 7 services to work with the customer database - to choose from
Sales analytics
For whom: shops, cafes, services, salons, transport
Why: helps to see what, when and how your customers buy
Smart terminal will show statistics:
What goods are in demand and which are not; Which goods have more than a margin and margin, what you earn on;
revenue for different months, days of the week, hours; average check, number of checks; the amount of discounts; Cash and card sales.
Such statistics will help to soberly look at the business and, if necessary, change tactics. For example, you can remove goods from the counter that are not in demand or offer first of all those that are more than a margin. If you know the statistics of sales, you can anticipate the desires of customers, which means increasing the revenue.
All these services help to see how things are in business.
Attracting customers
For whom: services, salons, shops, cafes, transport
Why: helps to attract new customers and more often return the old ones; increases loyalty and average check
A smart terminal will help organize a loyalty system: bonuses, gifts and discounts will tie regular guests to you. Discount cards, seasonal discounts, happy hours, sales will help you return customers more often. Gift certificates, shares of a friend, bonuses for recommendations will help you get new customers.
For all these shares, a smart checkout will give detailed analysts: who and how often use shares, how many people they give, how much discounts cost you.
In the Evotor app store there are simple services for beginners and advanced - for experienced entrepreneurs.
Control of employees
For whom: shops, cafes, services, salons, transport
Why: helps to monitor the work of employees
Sometimes hired employees are lazy, steal, mistaken or simply do not know how to sell your product well. Smart cash desks will show the result of the work of each employee: how much he came to work, whether he had excommunicated, what revenue he did, what goods he sells, what is his average check, how many positions are in the check. All this will help to evaluate the employee’s work: accrue salaries, bonuses and fines. Analytics will help to see which of your employees cope well, and which still needs to be taught.
Many businessmen are afraid to expand: at several points it will not work to work for yourself, which means that you will have to hire outsiders. A smart terminal will help to monitor all points-you can expand the business without afraid to let it out of control.
You yourself decide what services you need to control employees.
Finance control
For whom: services, salons, shops, cafes, transport
Why: helps to see how things are going in business, and plan the future
If the entrepreneur does not control finances, he does not see how he is actually going. He pays for suppliers' accounts, receives revenue and is glad if money remained in the end of the month. But he does not see where you can earn more, what to save on.
The smart ticket will show your income and expenses in any context. You will see how much money on goods or consumables actually spend, what share of revenue is occupied by rent or photo. Based on these data, you can develop a business.
Sudden repairs or payment of taxes will not take you by surprise: you will know in advance how much profit creates, how much you need to postpone unforeseen expenses. The business will become clear and predictable.
You can control finances in the personal account of the entrepreneur, or you can receive reports in SMS or by mail.
Different types of payment
For whom: shops, cafes, services, salons, transport
Why: helps to earn more
On average, there are 3 bank cards per Russian. People are increasingly refusing cash and want to pay with cards, phones, translations. If the cashier accepts only cash, it will lose many customers, so smart cash desks offer all types of payments.
Evotor’s smart terminals are able to accept not only cash and cards, but also debt and advance payment.
When a federal supermarket opens in the area, local stores are ruined. This does not happen because the supermarket is better than an assortment or price, but because they have large IT systems. They automate business processes, monitor customer behavior and employees. Previously, such technologies were available only to large retail, but smartiner-terminals make them affordable for small businesses.
In the Evotor app store - more than 400 services for small businesses; Each entrepreneur selects suitable for his own business: Market.evotor.ru
For those who find it difficult to figure out a large selection of services, Evotor came up with several tariffs . Applications are selected for seven business segments: products, goods, cafes, services, delivery, repair, transport. For each of them, 2-3 tariffs are ready - S, M, L. Choose one of three tariffs - all inclusive in them.
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