He created the modern world

Designer Johni Iv left Apple - this should be thanked for the iPhone, MacBook and Apple Watch

The end of the era-so technological and business publications write about the departure of Johni Aiva, the main designer of Apple. After it became known about the resignation of Aiva, Apple shares at over -the -law auction fell by almost 1.5%, and the company's market capitalization decreased by nine billion dollars. And this is not surprising: as Bloomberg notes , Ive after the death of Steve Jobs in 2011 actually became the most important person in the company.

Iv came to Apple in 1992. Already in 1998, Jobs appointed him a senior vice president of the industrial design company. They both spent a lot of time in the design studio, which eventually became an almost secret object, where few people were allowed. Jobs and Iv also discussed the ideas and further plans for the development of products (and often criticized each other's ideas) during walking in the park.

Together they have developed the main products of Apple: iPod, iPhone, IMAC, MacBook and other devices that have changed the world and the lives of millions of users around the world. Can computers look sexy? According to the designer, yes - they can. It sounds strange, but not from the mouth of a quince. He believes that the devices should be simple, comfortable, without any excesses.

The editor -in -chief of the Cult of Mac website Linder Kanya in his book about Aiva described Apple's corporate style as “the handwriting of a genius of minimalism”. For example, when creating an iPod, Iv abandoned the buttons of turning on and off the device. The first buyers were indignant. But soon the absence of these buttons became the standard for all MP3 players manufacturers.

Of course, it is difficult to believe that all this is the work of the man who was engaged in the design of the toilets in the British startup at the dawn of his career. And, by the way, then his work was criticized!

Joni Ive constantly appeared in the company's commercials. The designer possessed a “superpower”: he could literally explain in three sentences how and why the next novelty Apple will make your life better. Through these videos, even those who were not at all interested in technology recognized him. After all, he is a star, "the same guy from the" white room "." So the designer turned into a hero of countless memes and parodies .

In fact, the Aiva era in Apple did not end after his departure announcement. The designer left the company gradually. In a conversation with the New Yorker magazine, Iv admitted that the launch of Apple Watch in 2015 was especially difficult for him. He was exhausted.

Even then, Iv began to gradually transfer the responsibilities of colleagues. He began to appear at the company's headquarters at first twice a week, then-less often. Sometimes he even missed the presentations of new Apple products. But finally Iv left only in June 2019. He founded his own design studio Lovefrom, one of the main customers of which will be Apple.

It is not clear that after the departure of Aiva is waiting for the company. Bloomberg indicates that Apple in her current position needs not so much skillful managers (there are enough of them) as young talented designers who are ready for innovation. In addition, the company is now vital to come up with and develop a completely new project, and not to hide on the development of existing ones. Apple plans to do it. According to Bloomberg, the company is going to engage in the development of augmented reality glasses - already without a quince as the chief designer.

Maxim Ivanov