YouTube vs Old "Box"

End of total hegemony TV

The life of television by the middle of summer traditionally freezes. The time for repetitions begins. Individual fighters are still fighting in the fields of propaganda battles, but their screams and calls are increasingly reminiscent of informational noise. It would be interesting for the sake of an experiment to put their show on repetitions - I am sure that few of the audience would have noticed this. They make noise, brothers, make noise, they condemn Ukraine, they are branded America, Russia's enemies are tirelessly debunk. Unless the names of the enemies change from time to time, and so - all the same.

Here Nikita Mikhalkov, who drives demons on the Russia 24 television channel, announced that Besogon is going on vacation, but the audience will not notice the loss of the fighter: “In the summer it will be possible to watch repeated issues from the“ our gold collection ”. Not immediately paying attention to the warning of the master and sitting with his back to the TV, she was a little surprised to hear how he in July 2019 displays those who dared to speak out against the ban on the rental of Stalin in Russia in pure water. Only turning to the screen, I saw a dick in the corner of the frame: "Repeat of February 2018."

There was once on the air a program called “Old TV” (a good retro-program, by the way). Today, this name can be considered a metaphor in relation to traditional etheric television. This old “box” is a bulky, archaic, “black and white” in most positions inferior to a new TV-YouTube, where the most bright media persons are gradually moving, and-after them-the most attractive audience: young, advanced, not succumbing to the usual zombies of old TV.

For many years in a row, my colleague Ksenia Larina has been conducting on Saturdays on the air of the Echo Moskvy radio station the program “Man from TV”. Last season, not only we, but our regular listeners drew attention to the fact that there are fewer in a number of projects discussed-actually TV products and more and more-programs of various yutub-channels, and therefore, listeners even offer to rename the program into a “man from YouTube”.

Even the programs of the old TV, many viewers are now watching (if they look) on the Internet. According to the analytical company Mediascop, an average of 75% of residents of large cities enters the Internet on the Internet, while an average of 70.4% of citizens watch TV a day.

As exactly formulated by the general producer of the Friday television channel Nikolai Kartosia, “there is no more hegemony TV. YouTube equalized Dudia and Pozner. "Boys" and the show "Voice". About how to make a new inconspicuous TV, he talked with a former colleague in NTV in one of the issues of the author’s newspaper “Editor” by the famous television journalist Alexei Pivovarov.

"Why is Telik considered ashamed now?" He asked Kartosia.

The response on the surface: "There is a lot of hatred on TV, there is a lot of untruth in the information component, there is a lot of what the former head of NTV Evgeny Kiselev called the figure of default."

“What to be a television journalist in 2019, to put it mildly, is difficult-not news,” wrote Pivovarov on his Facebook page, launching the editors' YouTube channel in March this year. -The matter is not so much even in censorship and the actual disappearance of this profession in Russia, but in the fact that technologically television journalism has moved somewhere to the area of ​​cute archaic. Who will know the news on TV now? Even if tomorrow in the country and the world comes total freedom of speech - no one will ever wait for the information issue to find out the "fresh" from the beloved reporter. No, this market Telik forever lost to gadgets, pushes and streams. We see how in Russia YouTube has finally turned into a new TV-here it is already full of high-quality and professionally made talk shows, cool interviews and cool leaders. There will be what we can do - high -quality journalism. ”

No sooner said than done. In just a few months, brewers with his “editors” became one of the most respected video bloggers. He turns to the most relevant topics, which either hesitates or openly lies with an archaic old “box”. “The sisters of the Khachaturian - why this concerns everyone”, “what has become Chernobyl, what continues to be fired today” (in the wake of the sensational series), “How much is a compromise with the authorities” (Posner, Sobchak, Khodorkovsky, Stalingulag), Events in Yekaterinburg, Superflow Sudetrost in Sheremetyevo, “Nature) Political laughter ” - every Wednesday is a new issue of“ editorial office ”, gaining hundreds of thousands of views.

The most common genre in YouTube space is an interview. Yuri Dud is successfully working in it with the Vedud program, Irina Shikhman with the program “And talk?”, Ksenia Sobchak with the show “Caution, Sobchak!”. All of them are in the past - television journalists who were not afraid to quit the usual environment and begin to master new formats for them.

Yuri Dud, who had eaten a dog for an interview, recently struck his audience with a brave invasion of a completely new area for himself, making a two -hour film “Kolyma. The birthplace of our fear. " And Irina Shikhman posted on the Internet two parts of her own film “Prison. Correct me, if you can ”, in which the victims of the modern penitentiary system took part, who knew all its“ charms ”in their own skin.

It was to YouTube that Leonid Parfenov transferred the new series of his famous project “The Last Ski” - 1946–1951, for which all major etheric television channels should be fought along logic. He previously discovered the Video -Video -Video, in which he shares his impressions from the main political events of the week, as well as from travel, premiere, exhibitions that he visited.

In addition to the interview, documentary cinema, analysts, investigations (there are no equal “Navalny Live” and its author) on the Internet there were informative and entertainment show of popular TV presenters Andrei Makarevich (“Smak”) and Mikhail Shirvindt (“Culinary Travel”).

Oleg Menshikov is not regularly, but he places his show in YouTube, where he invites Selebritis - Alla Pugachev, Viktor Sukhorukova, Danil Kozlovsky, Vyacheslav Polunina to a frank conversation. The Menshikov show is removed in the presence of the full hall of the audience - in the Ermolova Theater. In April, when Alla Pugacheva celebrated her anniversary, an unprecedented happened: the Menshikova show with her participation was shown entirely on Channel One and looked as an absolutely full -fledged, high -quality television product.

There are no discussion socio-political talk shows in YouTube-all the same, this genre is laborious, requiring great organizational efforts. But most likely, discussions will also appear. YouTube is called the territory of freedom - and this explains a lot: the presence of real TV stars in it, and the variety of genres, and the courage leading in choosing topics, and the scale of the guests invited to different programs.

In the old "box"-all the prohibitions, stop lists, total control, lies, fear. And, as a result, stagnation and desolation. However, many viewers have not yet noticed this. The habit is given from above.