"Sberbank" will launch a music service

Sberbank intends to launch its own musical streaming service in partnership with an existing player. This is written by Vedomosti with reference to several sources familiar with the plans of "Sberbank".

According to two interlocutors of the publication, the bank has already agreed to cooperate with the ZVOOQ music service according to the White Label model. This means that the service will provide legal and technical support, as well as its library, but the Sberbank striming will be under the brand that he will choose. According to another source, the bank is also negotiating with the music services of Yandex and Mail.ru Group. The representative of ZVOOQ refused to comment on cooperation with Sberbank.

" The deal with the Rambler Group will ensure strong positions in the media industry and the entertainment for the Sberbank ecosystem. It is logical that we are thinking about the development of the product line, but it is too early to talk about specific products and directions," the representative of Sberbank said.

According to a friend of Sberbank managers, the bank has long been looking at the market for streaming services. Now Sberbank is concentrated on creating an ecosystem that will provide customers with many different services. For example, this ecosystem includes SberCloud services (cloud), DocDoc (electronic healthcare system), Yandex.Money, Yandex.Market, etc. In addition, the bank plans to make the market leader Okko video service, which is part of Rambler Group.

According to the analyst of Gazprombank Andrei Klapko, the success of the Sberbank musical service will depend on its strategy - competition for users between streaming services is high.

Recall that at the end of July, Sberbank and Mail.ru Group announced their intention to create a leading O2O-OFFLINE platform in Russia in the field of food and transport.