Translated material
The producer of Peppa Pig was valued at $4 billion
The owner of the cartoon character "Peppa Pig" is being bought for $ 4 billion - a deal between Entertainment One and the American toy manufacturer Hasbro should take place before the end of the year, Reuters reports . On this information, the shares of the manufacturer of the popular cartoon jumped by 30% - a record for the London mid-cap index.
- Peppa Pig's popularity skyrocketed this summer when the show's titular character became the subject of popular memes.
- Now, Entertainment One management says it doesn't rule out the possibility of a competing bid to buy shares from other big players.
- If the deal does go through with Hasbro, then Peppa Pig will team up with other popular American toy store brands, including My Little Pony, Transformers, Play-Doh, Monopoly and Power Rangers.
- Hasbro is currently pursuing new deals: it has signed a contract with series producer Netflix to create an animated series based on Hasbro's trading card game Magic: The Gathering. All this is happening against the backdrop of a general decline in sales of toys in all world stores.