Apple will release a new budget iPhone

Next year, Apple will release a new low-cost smartphone for the first time in three years, found out the Nikkei Asian Review . The name and price of the model are unknown, but it is assumed that it will continue the budget line of the iPhone SE. For the company, this is a necessary measure: Apple sales are declining in emerging markets due to high prices, and in the third market for the company - China - problems due to the trade war with the United States.

Details. There are few technical details about the new product, but it is assumed that it will borrow the 4.7-inch form factor from the iPhone 8, introduced in 2017, the stuffing from the flagship iPhones of this year, but the screen will be cheaper - LCD, not OLED.

• The company's first budget smartphone, released in 2016, cost $399. Since then, more than 40 million phones have been sold, 30 million of them in the first year.
• Last year, Apple spoke about the decline in iPhone sales, and this summer it dropped to third place in the global smartphone sales ranking, behind Samsung and Huawei, to which some Chinese buyers left after the start of the trade conflict between China and the United States.
• One of the main factors in the decline in sales is Apple's pricing policy, Nikkei notes. So, the last iPhone XS Max cost from $1099. This turned out to be an unaffordable cost for residents of developing countries, Apple CEO Tim Cook later admitted.
• As a result, the company had to reduce the cost of flagship smartphones and, as an additional measure, launch a trade-in program. Almost half of her annual income came from buying through her.

On September 10, Apple will hold a presentation at which it will introduce three more new iPhone models. It is not known what the conditional iPhone 11 will be called, but it is assumed that their line will repeat the XS, XS Max and XR (working model names D42, D43 and N104).

Context. Modern Apple is not the company we are used to. From a mono-product, which was the iPhone, she refocused on services that respect the privacy of the user. For the first time since 2012, the iPhone accounted for less than half of the company's revenue. In the third quarter of the fiscal year, Apple sold $25.59 billion of the iPhone, almost $4 billion less than a year earlier. The regrouping has already cost the company, which is spending record cash, $60 billion.

The Bell took a detailed look at how Apple lives in 2019 and talked about what is known about the flagship models of the new iPhones here .