Internet accountant from the state, the battle of scandalous PR managers and startups of the dreams of Americans

The state will create its own system for accounting users on the network

The state wants to know exactly what sites citizens visit and what content they look at. The data existing on the market for them are too inaccurate - therefore, officials are discussing the idea of ​​creating their own state traffic accounting system, Vedomosti found out . Its main purpose is to take into account the shows of Russian video content, but the system can be used to collect general data on the audience of Runet, and for monitoring of advertising for calculating taxes.

• Officials have already consulted on the creation of a system of Internet accounts with several largest media companies, Vedomosti write. An example of a TV aid measurement system is considered, which MediaScope makes (until 2016 was a member of the WPP international holding, now it belongs to the state All-Russian Central Executive Committee), and the State University of Cinema Cinema accounting (EAIS). It is Mediascope that will collect data for the new stateist, the market participants are sure. The company does not comment on this.
• Now, when placing advertising in Runet, advertisers use the data of the sites themselves and the Yandex, Google and the same Mediascope installed on the sites. But these data are scattered and often do not coincide. According to two Vedomosti interlocutors, the idea arose after the presidential administration tried to collect data on the online views of the Direct Line of Vladimir Putin in the summer of 2019, but it was not possible to properly evaluate the audience.
• The primary goal of creating a system is to take into account views of Russian professional video content, the creation of which is supported by the state. But the Deputy Minister of Communications Alexei Volin is sure that a single counter should not be limited to the video, but is installed on any site that earns on advertising or selling content.
• With the help of the system, the state wants to receive data on what content its citizens look on the network, which Internet sites have the greatest impact on public opinion, etc., the interlocutors of “Vedomosti” say. The data may also be useful for tax-for accounting for sites from online advertising.
• Deputy Minister of Communications Alexei Volin in the comments “Vedomosti” rests on the fact that the universal accounting system will be advantageous to the sites and advertisers themselves, and calls the future state counter the potential “gold standard”. But market participants are sure that the idea will be perceived by Internet companies in hostility. They doubt that large sites will be able to convince the state counter. Perhaps the matter will be limited to the fact that sites will provide data for the same Mediascope, saying sources of “Vedomosti” (this, however, they do now).

What am I to me?

The state wants to know more about what you read and look on the Internet. In this case, we are not talking about monitoring of specific users (the state has all the possibilities for this thanks to the SORM system). But the business that makes money on advertising on the Internet should be strained - the tax authorities are already interested in the project.

Bell Club

Closed meeting with Sergey Solonin

It is not easy to break into a new business season after summer vacation. But we have prepared the perfect transitional option for "acclimatization". On September 13, a co -founder of QIWI, the hero of the show “Russian Norms!”, Businessman and investor Sergei Solonin, visiting the Bellclub members. Fintech, investment, education and a trip around the world : about all this and not only can be asked by Sergey personally. Do not miss this opportunity, the number of places is limited. You can find out the details and purchase tickets here .

MONEY

Payment by a person from Rostelecom

In October, Rostelecom will present a system for paying purchases on the image of a person, Vedomosti said . In order to use it, you need to hand over biometrics, and then bind the card in the Rostelecom application or in the branch of any bank that supports payment for facial recognition. Rostelecom plans to begin to spread technology in retail to the end of autumn. The main competitor of the system is Sberbank, which has gone far ahead in collecting biometric data of citizens and introduces its own system.

Dismantling

Whose comment is more disrespectful

Rosneft and Transneft quarrel again, and this time for a really serious reason - Igor Sechin and Nikolai Tokarev argue about whose PR man gives more disrespectful comments. It all started with ex-Chancellor Gerhard Schroeder, who suggested Dmitry Medvedev to organize an independent examination of the quality of Russian oil. The representative of Transneft Igor Demin replied quite modest for himself with a comment that the company will be happy if oil companies will pay such an examination, noting that polluted oil constantly enters the pipe, which is not surprising, given that all of its refineries were built in the last century.

Rosneft was offended and released a special press release , in which she demanded that Demin apologize to Schreder for “comments that are unacceptable in essence and disrespectful forms”, “destructive position” and “ulcerative statements bordering on personal insults”. Then the same RIA Novosti said personally by Igor Sechin. Nikolai Tokarev answered an interview in Kommersant, in which he called Demin’s comment completely normal and substantial and suggested Sechin “to instructs his press secretary Mikhail Leontyev, who publicly, officially sends everyone to an indecent place, apologize to those whom he sends there, and then give us how to do with our representative.”

The battle of the most scandalous PR managers of Russia is just beginning, The Bell will monitor the development of events.

Signals

"Laying the code of illegitimacy of power"

Only 26% of Russians believe in the beloved version of the authorities that Moscow protests are inspired, but this can stop the State Duma and the Federation Council. Yesterday, two commissions discussed the issue of foreign intervention at once, one of the chambers, and came to the conclusion: the intervention is in full swing, writes Kommersant. The US Embassy was most discussed, which posted information about inconsistent rallies on social networks, and the publication of Deutsche Welle, which tweeted in front of one of the shares of “Moscow, come out!” (Now he can be deprived of accreditation). At the meetings it was interesting - the report of Kommersant should be read .

PRACTICE

Why Netflix song show

The manufacturer of the Netflix series launches a new Rhythm + Flow project-this is a show-outs of Hip-Hop Pesen performers with the participation of a star jury. The transmission format will be similar to the american idol and The Voice (Russian analogues-“Voice”, “Minute of Glory”) with auditions, tours and cooperation with famous artists. Netflix in the seemingly obsolete world of song contests makes sense: such shows are cheaper in production and “safe” in the perception of the audience: they will be popular in any case. So Netflix is ​​trying to solve the problem with competition from companies such as Disney+ and Apple TV+, as well as with the upcoming departure from the platform of the popular series “Friends”.

The best American startups for work

The LinkedIn service compiled a rating of startups in which Americans most want to work - taking into account data on employees involvement, interest in the work and the ability of the company to attract talents. The rating was headed by the Snowflake Computing cloud storage company, whose leadership is given to employees of bagels, and every Thursday - wine with cheese. The TOP-10 also included the Robinhood, a fitness company Chloe Kardashian Good American and Dosist, a manufacturer of waves, focused on marijuana.