What showed:
- iPhone 11 and iPhone 11 Pro (and iPhone 11 Pro Max)
- Apple Watch Series 5
- The new "start" iPad
Hello! My name is the Sultan, and today I keep this presentation with Max. Max is now in California, stands in line for the entrance to the theater of Steve Jobs.
You could notice the embedded broadcast under the heading of this material. Yes, this is an official broadcast from Apple-now it is not only on the company's website, but also on YouTube.
Hi all! Wow, I am already in the hall, then a loud (but pleasant!) Music plays. Journalists and bloggers sit in places, Apple employees make sure that everyone has enough places. The presentation will begin very soon.
Immediately a question to the Sultan-what are you waiting for the most? Well, besides the iPhone.

Before the presentation, all the media collect rumors about future announcements and write notes in the spirit of "What can you expect?" This year there is iPhone 11 (everything is clear here), Apple Watch, Apple TV, MacBook Pro and a certain device that can be attached to your things to never lose them.
I would formulate differently. What would I want to expect from the presentation?
My list is this:
But I will probably not bet.
I hope your expectations are more modest, Maxim!
I’ll tell you a little about the Steve Jobs Theater, in which Apple’s presentation is taking place. This is a building without columns - that is, in general. Everything is based exclusively on glass walls. The building (including the headquarters) stand on special platforms. In the case of an earthquake, they will simply begin to “dance”. Everything around can collapse, and Apple will stand. And why haven't they written about this in books about post -apocalypse?

Another interesting fact: there is a very fast Wi-Fi. All because the Apple Park is on the entire territory of the Apple Park, and inside each lantern there is a router so that the coating is 100%everywhere.
Even in the park next to the Apple headquarters, there are a lot of trees and plants. Salads and smoothies for the local dining room are made from what is growing right here. That's it!
The fan factory about these glass walls: in these joints, not only wiring is laid between them, but also the pipes with water for the fire system.
Listen, Sultan, well, you, in general, told everything for me. But I would like to look at the Apple Watch update-they say that they will finally make a separate App Store and the clock will not be so tightly tied to iPhones. I am waiting for a smart beacon from Apple, about which there are so many rumors. I hope there will be AR so that socks scattered around the apartment can be found using augmented reality.
With iPhones, everything is easier. Most likely, there will be three of them. I am interested in the most powerful model. I would like to see how cool the camera there is - and, apparently, die of envy! I now have XS Max, with a heavy heart I expect that in an hour or two he will turn into a pumpkin.
YouTube Stim from Valentin Petukhov (Wylsacom)
YouTube Strom from TJournal and Zavtraacast
Text broadcast on Habr
Text broadcast on The Verge (in English)
Speaking of broadcasts. Subscribe to our Instagram - I post photos and videos from the presentation, all first -hand. Suddenly I will meet Tim Cook!
https://www.instagram.com/meduzapro/
So, in the hall, Johni Aiva is noticed! Maxim, you see?
It has begun!
Let's go
In the video that was shown at the very beginning, including the HomePod column flashed. There was no news about her for a long time ...
Tim Cook threatens: "We have huge plans in the morning with truly great announcements."
Tim Cook on stage, started with the App Store and the story about the Apple Arcade service
Apple Arcade is a system of subscription to the games in the App Store. Moreover, games will be available simultaneously on iPhones, iPads, poppies and even TVs.
Arcade will be put into a separate tab in the App Store. There will be trailers and guides in the best games.
In the App Store application, a separate tab will be highlighted under the Arcade. If you set the beta version of iOS 13, you have already seen it-however, the subscription (and any content) is not yet available.
Right now on stage is a huge baby in sunglasses. I mean, on the screen! This is part of the Frogger game from the publisher of Konami. It will be available on the launch of Arcade. The next is Capcom.
This huge child! But the main character of the game is a frog (fuuu)

In the sense of Fuuu?!
I'm afraid of frogs!
Well, not capybars, yes!
The game about the underwater world Shinsekai: Into the Depths seems to be primarily created to show all the technical capabilities of modern iPhones and iPads at once: many small details, explosions, “underwater” physics ...
Show the game about the trip on the motorcycle through the broken heart. It looks extremely stylish!

Apple Arcade will start on September 19!
As promised, for $ 4.99 a month
The first month is free
Who promised?! It seems that there were only rumors. But it doesn’t matter: I take it for 4.99. I am about so much and spend on mobile games.
And go to Apple TV+. I hope that the trailers of new series will be shown now and call some star on stage.

Sorry, Maxim, Stephen Spielberg, they were already called ...
Show the trailer for the series with Jason Momoa. This is a show about a world in which people lost their eyesight. From the creator of "sharp visors"!
Of the entire line of show and TV shows that announced for Apple TV+, I was most interested in “See”. And more than a million people at the same time at the same time at the same time

For understanding: a million is how many dyslaists can be earned in a couple of days if you remove the clip about love for Sobyanin.
By the way, Apple posted a video from which she began today's presentation. Beautiful!
Apple TV+ will start on November 1, every month new shows shot Apple will appear there. Price - $ 4.99 per month (wow!)
Bliin, 4.99 is it working in a wild minus? Powerful
It is much cheaper than the same Netflix
For the purchase of new Apple devices, they give out the year of subscription to Apple TV+
Even Tim Cook in shock - says that madness to sell a subscription at the price of one film.
The hall is naturally roaring
So, now iPades!
Even so.
I believe that Apple should announce a gang with a subscription to Arcade and TV+to make it even cheaper!
Tim Cook talks about iPados - a new operating system specifically for iPads, which grew from iOS. I have been living with her since the beginning of summer, I can’t say anything bad: she adds a lot of pleasant details to the iPads and even changes the design of the main screen (widgets and hours appear on it). We will soon find out when the iPados can be installed officially.
They presented a new “starting” iPad, from which those who want to buy an Apple tablet usually begin. They promise to increase the screen and twice as much performance.
2019. Apple continues to talk about millions of pixels on the screen, and not about permission ...

Now it will be possible to roll up the screen keyboard - and move it along the screen so that there is more space for content.
At the presentation, they show how easily on the iPad you can open a mini-item of one application on top of a full-screen another. I never just succeeded, forever the windows began to stick to the edges and mock me.
Now the Apple’s pencil can be made screenshots. Comfortable!
But what is really cool - the ability to edit the video right in the gallery. As simple as photos.
Still, the iPad OS was a necessary step. Even I thought about being updated, and I already have an iPhone and Macbook.

And all this from 329 dollars! (Do not forget about the year of subscriptions on TV+)
The screenshot with a pencil, of course, is cool, but we still have to remember/find out from which corner where to take. After a couple of years of use, Apple Watch found out that if you strongly press the “Find iPhone” button on the screen, the iPhone will not only make sounds, but also turn on the flash. To do this, I had to watch the video “50 little -known Apple Watch” functions!
Well, will they really show a new model a year after Watch Series 4?
It turns out that people write letters to Tim Cook. Paper letters
It is unlikely that the new Apple Watch will have a new design, they will rather add pleasant little things like tracking sleep (now this is not possible) and a separate App Store
Lord, what touching video has shown now. People tell how Apple Watch saved their lives, reporting an unusual heartbeat
No jokes: I plan to buy Apple Watch to my mother. She lives in Russia, I am in Latvia. Lives alone. If something happens, the clock will be informed me and I can light up someone that mom needs help
Therefore, I can imagine!
Now the clock will measure the noise level around - and report its influence on your ears
It seems that they will be measured only if you join the Apple research through the Apple Research application. It will appear before the end of the year, but only in the USA.
Yes, a new watch

AAAAAAAAAAA always turned on the screen
AAAAAAA
Let me explain: the current Apple Watch includes the screen only if you look at it (or poke it in it).
Now the screen shows the dial always, but it is worth turning the hand to itself, the backlight lights up at full power. And there are enough hours for 18 hours.
Built -in compass, Sultan!
Uraa! (For what?)
Now you need a built -in pirate map ...
Now security: now the new watch will be able to call 911 even without an iPhone.
"International emergency calls." Hmm, I wonder if it will work in Russia
Apple Watch can be bought in an aluminum case. And it will be possible in titanium! And ceramic white.

Apple Watch Series 5 will cost $ 399 (499 per version with LTE)
Series 3 - from 199 dollars


Oh, how beautiful it is: they show how to turn off the light, call, pay for travel in the subway and turn on the music from the clock.
But no, the clock will be warned when too loud. Cool! I say cool! BLISS! HOORAY!!
Interestingly, does anyone participate in the Chellenges of Apple Watch? This is when you challenge you to run for some kilometers for a certain time-and you can fit into it!
Well, fastened
Sultan is married ...
Fanfiction is about friendship, right?
Not distracted! Tim Cook says 99% of buyers are satisfied last year's iPhones
Well, or 100% of buyers are satisfied by 99%
Well, hello

A bang in place. The double camera is also (but they are some big)
The new iPhone will be delivered in six colors. There is turquoise!

Go to the camera. Still double with a new sensor for the best autofocus and a wider angle.
Screen 6.1 inches, LCD (not OLED, as in XS).
It will be possible to cover the most in the frame (without even moving!)
So: the “ordinary” camera and the “ultrashiroki” camera (which will be turned on through 0.5 mode in the approximation switch). There was still a portrait mode in the screenshot of the camera, but the camera with a telephone object disappeared, it turns out?
The main announcement: on the new iPhones you can make porters not only people, but also to your beloved dog!
Hooray! It still works, but the cat is very fat
Night shooting will appear. Now it will be possible to make excellent shots even in a half
Finally. Always all poked "but on the pixel such a night regime"
The art of night shooting dies - everywhere robots, neural networks, iPhones!
Let me remind you: we are now talking about the iPhone 11. Apparently, it will be a basic model, and then there will be "cool"
Shooting in 4K at 60 frames per second on both cells, wow
Hooray: Now in the cell after shooting a photo you can immediately clamp a circle and he will immediately record the video, you will not need to switch the modes
There will also be a 4K video on a selfie camera, but already at 30 frames per second, which is still impressive. And for the first time in the history of iPhones, the front camera will learn to shoot slow video
They talk about the new A13 Bionic chip. The fastest processor of all that are installed in modern smartphones (who would doubt it!)
And this is the fastest GPU of all installed in smartphones. Again, who would doubt it!
In confirmation of the words about the GPU, a new game is shown, very similar to the simulator of suffering and self -flagellation called Dark Souls. Judging by the reaction, so it seems not only to me!
Nilai Patel, the editor -in -chief of The Verge, writes the right things: every year Apple shows us a powerful processor, but we never see his work at full power. Because there is nothing to load him!
The iPhone 11 will hold the battery for an hour longer than XR. But there are still senior models ahead
Judging by all these comparisons, the iPhone 11 is such a XR 2.
The Sultan is shown: the cat drops the iPhone.
New Sloumo-Selphi is now called Slopis Aaaaa
I wanted to make Sluffa
The sound of the alarm clock was turned on for the whole. I was already twitched (
The price of iPhone 11 starts at $ 699
IPhone 11 Pro three cameras


The new iPhone will be silver, gold and gray-green. I can't say that I'm delighted
This is the "pro" phone. No need to show off!
Pro will have a new OLED screen, which also consumes less energy.
The new display was called Super Retina
Super Retina XDR, I will ask!
How it sounds: I have a new iPhone 11 Pro with Super Retina XDR, now I will do Srylafi
"Three blades for better shaving" Hehe
They promise the best platform for machine learning among all smartphones
Looking at the night shooting mode in new iPhones, I willingly believe!
Okay, this is a “pro” presentation. Multiplication of matrices, transistors, trillion operations per second ...
Only I don’t understand who can sell the iPhone 11 Pro? Scientists who are drinking a new neural network on iPhones?
Let's be honest: it is unlikely that someone would refuse to buy the iPhone 11 Pro if he performed only 970 billion operations per second instead of a trillion.
Finally, fast exercises will appear!
The new camera system calls "pro." Why not super pro?
Charging, able to quickly charge iPhones, will be right in the box from an iPhone missile defense. So fast charging has been working since the time of the iPhone 8
An ordinary camera, a wide camera and an ultrashiroka camera. Interesting!
Well, I would call it differently. A camera with a telephoto lens, a regular camera (which Apple calls a wide -angle), and a camera with a wide -angle lens (field of view - 120 degrees).

All three pictures are taken from one point. Just switching cameras

Information for photographers:
All three - 12 megapixels.
Again, the neural network is the Deep Fusion function, which takes 9 pictures at once. This function combines them into one image with a maximum of details.
It looks completely prohibitive
All three cameras shoot video in 4K/60 frames per second
All these wonderful bright videos were not only shot, but also mounted on an iPhone
The editor of photos and videos is pumped even more !!
“We even inserted a new font into the camera, it is such a Pro,” Phil Schiller boasts
In the new iPhones, it will be possible to immediately see how the frame will look at each of the four cameras, so that it is easier to immediately choose the right one.
You can immediately shoot videos from the front and rear cameras at once. Wow!!
But for this you need the Filmic Pro application. Which costs $ 15
«Самое прочное стекло на смартфоне», рассказывает Apple про iPhone 11 и 11 Pro. Ох, ребята, но я все равно наклею на него еще одно стекло. Пусть и не такое прочное, но которое будет дешевле заменить.
Ой, а ведь iPhone 11 (который не Pro) стоит дешевле, чем XR в прошлом году. 699 против 749 долларов

Теперь айфоны смогут узнавать вас с большего количества углов. Сейчас, например, нельзя положить телефон на стол и разблокировать его с помощью лица — нужно посмотреть прямо в камеру
Pro будет стоить от 999 долларов, Pro Max — от 1099 долларов.
А, вот XR теперь от 599 долларов. Class!
Новые айфоны поступят в продажу уже 20 сентября
А предзаказы начнутся уже в пятницу!
Если вы пропустили, вот промо-видео iPhone 11
AAAAAAAA
В общем, по моделям теперь вот так
iPhone 11 Pro в России — от 89 990 рублей за версию с 64ГБ памяти.
iPhone 11 — от 59 990 рублей.
Тим Кук, где очки дополненной реальности?!
Ну что, Султан — что себе возьмешь?
Подписку на Arcade!
Вообще, конечно, это подстава: даже если у тебя самый навороченный прошлогодний XS Max, в нем все равно нет широкоугольной камеры из iPhone 11
Макс побежал трогать новые айфоны и часики своими вот этими руками. Скоро расскажет о своих впечатлениях!
Пока же насладимся трехминутным промо iPhone 11 Pro
Презентация закончилась, зрители покидают зал. Но наша трансляция еще не закончена — сейчас тут будут фотографии новых устройств Apple. И в нашем инстаграме тоже, подписывайтесь!
https://www.instagram.com/meduzapro/

Согласен с Султаном по поводу обиды — я буквально месяц назад купил iPhone XS Max, а теперь захотелось 11 Pro Max. Я много путешествую, поэтому улучшенная камера с нейросетями и режимом ночной съемки уж точно пригодится. Фотограф из меня так себе, но благодаря технологиям даже я могу почувствовать, что у меня руки растут из нужного места.
Максим передает с мест


Кстати, iOS 13 выйдет 19 сентября. Тогда же заработает Apple Arcade на айфонах. На айпадах, телевизорах и компьютерах — в конце сентября и октябре.
Максим передает из театра Стива Джобса, в котором проходит очная сессия знакомства с новыми айфонами:
«Тут толпы людей — журналисты буквально расталкивают друг друга за право как-нибудь красиво сфоткать новые айфоны. Слышу разговоры в толпе: какие-то фотографы обсуждают „обесценивание“ скилла. Дескать, через пару лет любой снимок с айфона не будет уступать кадрам, сделанным профессионалами».

Максим сфотографировал заднюю крышку iPhone 11 Pro. Да-да, это матовое стекло.


А вот золотой



И на прощание покажем керамические Apple Watch Series 5. Цена на них начинается с 1299 долларов.

That's all. Спасибо, что следили за презентацией вместе с нами!