On the evening of September 10, during the traditional autumn presentation of Apple, CEO Tim Cook spoke about the company's new services - Apple Arcade for games and TV + for series and shows. The subscription price for each service will be $4.99 for a family account. When buying new Apple devices, you don’t have to pay for the series for a whole year - the company will provide a TV + subscription for free.
- Cook began the presentation by introducing a new subscription service for Apple Arcade games. Several gaming companies spoke about exclusive games for subscribers, including a new version of the famous Frogger. The service will be available from September 19 in 180 countries. The family subscription costs $4.99, the first month is free.
- Apple also talked about the TV + service, which will be available from November 1. The subscription price will be $4.99. In addition to the announced projects, Tim Cook spoke about the new See series starring Jason Momoa (Game of Thrones, Aquaman).