Drive the song

Passing rappers and end of irony

This is a story about how the performers of Timati and the Guf wanted to do as best (for themselves and Sobyanin), but it turned out not as always.

On the day of the city, they laid a video on Yetube with a congratulatory song "Moscow". Congratulations, of course, were not a city, but a mayor. Moreover, not like it, but with knowledge of the matter, with a clear non -superficial understanding of what exactly our mayor is expensive and what excites him. Here you have the tile, which “likes”, the lack of gay parades, marked with particular pride, and, most importantly, the recognition that the lyrical hero of the song does not go to rallies and does not campaign for the protest: “ In the fifth generation of the indigenous Muscovite / I do not go to rallies and do not rub the game.” In general, just the fir trees on the mental wounds of Sergey Semenovich, and not the song-well done, guys.

On Utube "Moscow" sagged a little more than a day. During this time, about three million people watched it, and more than one and a half was put by this open “Dylaik”, and thousands were noted in the comments with mockery parodies, which, almost all, suggest that this clip is the fruit of the mayor’s intimate interactions. When the bacchanalia of commenting reached the climax, and the clip itself confidently won first place in the number of dislets in the Russian YouTube, the creators “cut it” from the platform (unfortunately, comments and comments disappeared along with the video, and there were a lot of funny).

This is a ridiculous, but nevertheless important story that has become possible, only after this Moscow summer. It showed not only that the protests came to a new round, but also that they changed the generation. This is bad news not only for Timati with GUF, for Kremlin political strategists this is also bad news -

Postmodern erosion of content by form, as well as an irony, which is more valuable than truth, the new generation does not want to remember at all.

Ten years ago, the writer Natan Dubovitsky, which was not well-known, published the novel “Podonol”-a political-polery manifesto that builds postmodernism into a life strategy and packed in imitation of Nabokov with Pelevin. The fact that the author of this opus was the ideologist of the Kremlin Vladislav Surkov did not even hide much, so that many then clung to this text, hoping to count the signals supplied from the towers.

It turned out to be difficult to distort the specific callsigns, but the general trend became clear - the Kremlin put on indifference. On the indifference of good and bad, black and white, truth and untruth. And even more-to recognize such a distinction by something unmade, dead. (Yes, the government demonstrates injustice, violence, inertness, the hero of the “peronol” declares, but these are the qualities of life in general, and not only the authorities, so the one who hates power - hates life.)

Thus, politics as such was expelled from fashion - because the main political principle was destroyed: the understanding of “us” and “them”, any formality of this understanding.

The Surkovsky principle - albeit with some amendments - worked until recently. Life, as you know, is better than not life, it must be accepted as it is (that is, along with this inertness and violence), and then you can slightly embellish it-say, a freedom-loving performance or a modern garden and park solution. That is how the situation was created in which the most effective liberal, for example, is considered the head of the main state of state, and the irony and figs in the pocket are appreciated more truth in the eye.

Over time, even the most backward sections of the population put on irony over time. The same Timati, who is difficult to suspect of the study of postmodern manifestos, along with, say, the song “My Best Friend President Putin” (2015) shoots the clip “Black mood color” with Philip Kirkorov in feathers and gold. In it, the rapper makes fun of his own venality - not in a political, of course, sense, but in commercial: the video is stuffed with products of sponsors, including what Timati himself produces and his company. (He also shoved his burgers into the clip "Moscow" - there he "claps for the health of Sobyanin.")

At the same time, Timati, with his music label, Black Star, although he did not go to “protesters”, but still never called a direct popular anger - the clip about my best friend Putin, for example, the number of dislets is not at all amazing. Not so long ago, the lyso -observant messages and ironic gestures seemed to be annihilated each other.

The Moscow summer of 2019 changed this. It is impossible to unite with the one who beats you, it is impossible to spend time reading ironically camouflaged meanings, it is impossible to take a rantly assume that “all are good”: between those who plant and whom they plant is too obvious the difference.

The time of direct and simple statement comes, I am sure. Such as the investigation of the FBK, or the video recorded by the student of the Higher School of Economics, which is now under house arrest of a fabricated charges of calling for extremism. The time when the words begin to mean something again, to have a price.

Well, at least a price of one and a half million dizlaiks. This is for starters.