Russian retailers, which will be the first to officially start selling new gadgets from Apple - the budget iPhone 11, as well as iPhone 11 Pro, iPhone 11 Pro Max and Apple Watch Series 5 smart watches, have reported pre-orders for the devices. The demand for new models is significantly higher than for last year's new products.

This year, iPhone sales in Russia will begin simultaneously with other countries, on September 20. In 2018, sales of the new iPhone XS began in Russia a week later than in the rest of the world. Russians could pre-order new gadgets within a week; in 2019, those wishing to buy an iPhone had only two days to do so.

The most popular were the iPhone 11 Pro and iPhone 11 Pro Max, their prices start at RUB 89,900. and 99,900 rub. accordingly - thus, they cost about the same as the iPhone XS (RUB 87,990) and iPhone XS Max (RUB 97,990) cost in 2018.

On September 10, Apple showed a new generation of iPhone, and on September 18, it became possible to order all new models in Russia: on retailer websites or in their stores.

In two days at re:Store, pre-orders for iPhone 11 and iPhone 11 Pro turned out to be three times higher than in the same two days for pre-orders of new products last year, says company representative Lyudmila Semushina. The most ordered iPhones were iPhone 11 Pro and iPhone 11 Pro Max with 256 GB and 512 GB memory.

In the united company Svyaznoy - Euroset , on the first day, pre-orders of the iPhone 11 Pro and iPhone 11 Pro Max doubled last year’s figures for the iPhone Xs and iPhone Xs Max, and the iPhone 11 showed an increase of 370% compared to the iPhone XR, says the vice president for sales David Borzilov.

Since the start of pre-orders, 51% of Svyaznoy customers reserve the version of iPhone 11 with 64 GB memory, versions with 128 GB and 256 GB memory are preferred in 40% and 9% of cases, he continues. In Pro versions of gadgets, 54% of customers prefer an iPhone with 256 GB memory. Svyaznoy accepts pre-orders both with and without prepayment - unlike other sellers.

In the M.video – Eldorado group, during the first 24 hours, demand was four times higher than last year’s pre-order, says Valeria Andreeva, head of the public relations department. This year, the entire line launched at the same time, she clarifies, and in 2018, the iPhone XS and iPhone XR models were launched at different times. About 60% of pre-orders in M.video were for the iPhone 11 Pro line; the most popular model was the iPhone 11 with 128 GB memory.

representative MTS Alexey Merkutov reported a twofold increase in pre-orders compared to last year. retail stores . the most popular in MTS The Pro version of the gadget has also become

Beeline Beeline recorded a 2-fold increase in pre-orders, said VimpelCom representative Ekaterina Kazachenko: most of the pre-orders were placed through the online store . Many customers plan to use the “Fast Delivery” service – within 2 hours, she adds.

Smartphones in black and dark green colors have become the most popular among all operators. Less often, MTS places pre-orders for the yellow iPhone 11, Merkutov said.

While retailers are collecting applications, offers to “stand in line for an iPhone” appear on the Avito website. The cost of the service varies from 1,000 to 300,000 rubles. Last year, the line to buy an iPhone appeared five days before the start of sales.

New iPhone models are much more popular than previous ones