Google bought fitness bracelet maker Fitbit for $2.1 billion

Google has announced that it is buying fitness tracker and smartwatch maker Fitbit for $2.1 billion. The deal will close in 2020.

• Fitbit is the #2 smartwatch manufacturer in the world. Strategy Analytics estimates its share at 12.2%. the forecast for revenue for 2019 is $1.46 billion. The leader of this market is Apple. The share of her Apple Watch exceeds 50%.
• Google has already been an important player in the wearables market. The company develops the Wear OS operating system, which is used by many manufacturers.
• “By working closely with the Fitbit team, we will be able to create devices that will benefit a huge number of people around the world,” says the official Google blog. The company wants to "create tools that help people become smarter, more successful, healthier and happier."
• Google promises not to use Fitbit owners' health data for advertising purposes.