The Directors Club held a current session

At the October meeting of the Club of Directors, the participants of the discussion platform discussed the current topic "Foreign methods of management on Russian soil."

Speaker Vera Markova, Doctor of Economics, Professor of Novosibirsk State University, began her speech with a proposal to define the terminology. What do the principles, technologies, tools and forms of people management mean. What is the essence of these terms and what do we mean by them? An interesting discussion ensued: they remembered the concepts of Mintzberg and Fayol, turned to the problem of incorrect and incorrect use of such a tool as SWOT analysis; did not agree on what and with respect to whom to consider the competitive advantage of the company, and also argued whether it is possible / impossible to measure the result of the head.

In the expert's presentation it was clearly stated that there is no Russian concept of management - management is universal and at the same time unique. It is important that the specifics of management are determined by various factors: political, organizational, cultural, social and personal.

The manager always works in conditions of frantic pace, diversity, fragmentation, distractions. That is why it is difficult to manage! At the same time, one should not reinvent the wheel, one should study methods, approaches, trends…

The professor is sure that management is a practice that can only be learned from personal experience, it directly depends on the context. At the same time, each leader puts together his management puzzle. You can not repeat the success of another manager, everyone has their own way. On this path, the knowledge and experience of other people is always useful.

Irina Ermakova, the owner of the transfer services consolidator company VeryGoodTransfer, told an excellent case from her own experience. The speaker managed to combine foreign CRM management technologies with adaptation to the realities of his own business.

Anton Gorestov Anton (owner of PRIMETIME, Uncle Doner) shared that in HoReCa, ready-made foreign systems are constantly tested, further adjusted, and then applied. And here it is important to constantly monitor: what takes root, then take it; what is not - tossed. But! The factor of interaction between employees, both with the client and among themselves, is extremely important in order to “keep” the atmosphere of warmth and customer focus. Anton also emphasized that the fact of education is now important in management, and in the future it is up to online learning and cross-education.

Director of Sibtraffic.com, ex-founder Dasha. ai", "Classboom.com" Ivan Shestakov drew the attention of the audience to what kind of employees "move" your business and who you manage; what values ​​do these people have? candidates share your inner attitudes and values.

Igor Altshuler, business consultant, associate professor of RANEPA under the President of the Russian Federation, in his video speech presented several stories from his own practice and gave examples of the assimilation of foreign business into the Russian environment. “Go your own way all the time, ‘reinventing the wheel’ is stupid and inefficient. Copying all the time is also stupid, you will still repeat yourself. But, there is a classic, well-known and worked out for centuries scheme. First you are an apprentice: trying to understand and copy the work of the master. At the same time, trying to assess how applicable it is to you, your profession, company, industry, region. Finally, to your brains. If you are a bunny, you do not need to choose an aggressive management strategy,” Igor Altshuler is sure.

Member of the Directors Club Pavel Boboshik, General Director of the Siberian Glass company, spoke very emotionally about the fact that not a single management technology, either Russian or foreign, will work if employees pretend to work, but in their heads it sounds: “ The boss will decide, the boss will say, I have nothing to do with it ... ". To avoid this, feedback from local specialists and constant communication with subordinates is necessary in order to increase the personal responsibility of everyone at their workplace.

The next meeting of the Club of Directors will be held on November 28, 2019, the topic for discussion is “Team motivation in XYZ coordinates”.