Petersburg: The new city logo is officially represented

The authorities of St. Petersburg officially submitted a new city logo at a conference in honor of the St. Petersburg International Cultural Forum. This was reported by the Committee on Tourism Development. The metabrand of the city was a blue-blue circle with the inscription "St. Petersburg" (English-language version-Saint Petersburg).

In St. Petersburg, they introduced a new tourist logo of the city, developed by SPN Communications📸: the Tourism Development Committee of St. Petersburg Pic.twitter.com/p4s840bifk

- rtvi (@rtvi) november 13, 2019

At the conference, about 10 images with the logo of the city were presented. The winner’s logo was developed by SPN Communications. As the director of the company said Andrei Barannikov, the metabrand is “the Northern Sun, which always shines - both in winter and in summer,” and his slogan “to create great”. The font of the logo is adaptive, wide and applies to any carrier. Subsequently, the logo can be used on souvenirs, billboards or in presentations. Elements of the letter "E" are stylized for divorce bridges.

Earlier it was reported that the image of Peter I on a turquoise background will become a new logo of St. Petersburg.

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The Committee on Tourism held a competition for the development of the St. Petersburg meta-brand in October 2018. As a result, the tender for 7 million rubles was won by the Moscow company SPN Communications, which was supposed to study the specifics of the development of St. Petersburg in two months, analyzing the city perception, conducting a situational analysis to develop a meta-brand, create a city logo and develop an agency for managing a territorial brand.