Resonance: not very "Black Friday"

In Runet, they traditionally meet the largest sale of the year with jokes and evidence of fake discounts.

Black Friday was invented in the USA, but it has long become a global brand. Large -scale sales, record prices of prices and madness in stores - around the world there was an image of how the day after an American thanksgiving day looks. In 2019, he fell on November 29.

According to Yandex.Market and the GFK RUS agency, 97% of online buyers know about Black Friday in Russia. And the market of traditional sale in the country is only growing. The Bitrix24 analytical center calculated that 70% of Russians surveyed are going to make purchases on Black Friday. The Association of Internet trade companies (Akit) agree : "Our" Black Friday "is getting closer to its American analogue."

In Russia, the November sales began to advertise very much in advance, as a result of which many in social networks are already tired of endless emails and promo-rollers.

By tradition, Black Friday has overgrown with jokes. Basically, about the fact that Russians need discounts on other things - for example, for courts and dentist.

There really are unusual discounts in Russia - and here is evidence.

Some users noted that they would not have to regret spontaneous purchases for Black Friday, because they simply do not have money.

Despite the “approaching the American analogue”, another glory was fixed in Russia for the “Black Friday”: this is a season of fake discounts under the bright signs. According to Bitrix24, more than half of Russians do not believe in the reality of discounts at the November sales. The representative of Hi-Tech Mail.Ru in a conversation with Forbes suggested that 75% of Russian stores artificially overstate prices before the Black Friday.

Of course, this does not apply to all companies and sites in Runet. Many have really prepared honest sales with fairly large discounts. But in social networks, the phrase “I will wait until the end of“ Black Friday ”, when everything becomes cheaper again”.

The Internet was filled with concrete examples where retailers either made a very small discount, or strongly overstated the original price. Users agreed that the rug on Ozone was unlikely to cost 14 thousand rubles before the Black Friday, and for the PS4 console, they usually ask for a gamepad for the PS4 console by three times less. This mainly concerned platforms, where sellers themselves can set the price.

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