Coca-Cola will reduce the sugar content in drinks for Russia

Large manufacturers of soft drinks today will sign a document that obliges them to reduce the sugar content in drinks by an average of 10% until the end of 2024 and introduce small packages (less than 0.5 liters) into circulation, and Vedomosti learned . Coca-Cola, Pepsi, Montarovalovka, Borjomi and Essentukov will subscribe to new obligations.

• In the Union of manufacturers of soft drinks and mineral water (SPBN), they explained that the main idea of ​​the Code is to stimulate rational consumption.
• In addition to limiting sugar content, manufacturers promise not to place advertising in the media with an audience under 12 years old and distribute drinks near schools and children's institutions.
• The requirements are not too burdensome for business: many companies (among them both Pepsico and Coca-Cola) and so limit the sugar content and replace it with sweeteners. And banks at 0.25 liters have already become the standard.
• Measures to “improve” soda are connected not only with concern for citizens: according to Nielsen, over the past year, the demand for traditional sweet drinks has fallen by 4.9%, the demand for drinks without sugar or with a reduced content jumped by 21.6%.
• The Russians consume most of the sugar not from soda, but from confectionery and bakery products, explains the President of SPBN Maxim Novikov.
• The sugar content in drinks and so much varies in countries. So, an independent study of 2015 showed that the sweetest Sprite (Coca-Cola brand) in Thailand, and Pepsi-Cola-in Japan and Kuwait. The sugar content in the same drink may differ more than half-so, in the UK, at the Schweppes (Coca-Cola) tonic bank, a volume of 0.33 liters-17 g of sugar, and in the USA-45 g.
• The same study showed that sugar content in all studied drinks is harmful to health. WHO recommends consuming no more than five teaspoons of sugar (25 grams) per day.