Translated material
Instead of mail and messengers: Loom video interception service
Why did we all end up in corporate chats if we say six times faster than we type the text? And the brain processes visual information 60,000 times faster than text. That is how the creators of Loom reasoned - the service for instant video messages, which intends to replace mail and messengers. We tell you what it can be useful to you.
Loom allows users to record short video messages and exchange them with colleagues. The service has 1.8 million users who work in 50 thousand companies. According to the co -founder and general director of the startup Joe Thomas, 80% of users use Loom, as they work remotely and cannot communicate with colleagues personally.
The Loom video interchange service attracted $ 30 million in the round from Saas Sequoia with the participation of FIGMA general director Dylan Fild, the co -founders of Instagram Kevin Sistrom and Mike Krieger. Techcrunch
The creators of the service emphasize: thanks to Instagram, people stopped being afraid of cameras and are happy to reduce the distance in communication using the video. Focusing on Instagram, they plan to add the opportunity to like and follow the most popular videos of their colleagues.
Functional
At first, the idea was implemented through an extension for Google Chrome. Now the product has been replenished with PC and Mac applications. Loom is installed in less than a minute-through automatic unpacking the EXE-file. Please note: the service warns what data it gets to.
You can simultaneously record a video from the camera and your actions on the screen, demonstrating applications, documents. Colleagues can leave comments with a binding to the time.
In the Pro version, the video can be marked by drawing and added clickable CTA links (calls to action). There is integration with Gmail and Slack.
Use options
- Code reviewing and interface demonstration. The extension for Chrome has links to GitHub and Gitlab, therefore, for developers and Loom testers, a great tool for everyday work. Reference opportunities (you can emphasize any element in the video in real time) greatly simplify communication with colleagues. In addition, using LOOM, it is easy to explain to users how your product or service works - to conduct a “virtual excursion”, and then save the video as a screon.
- Sales and personal service. Loom will replace trivial commercial offers. Obviously, personal appeals always find a greater response. Therefore, you can spend 15 minutes and write a personal video for your client or partner, in which you would explain the advantages of your product or service precisely for his business. Show on the screen everything that you have in the presentation.
- Training and personal training. Loom is a great solution for remote teams. Starting from a welcome video and ending with service instructions, it allows you to quickly and affordably explain any nuances. Instead of endless correspondence by e-mail or branches of messages in Slack-just a folder with stored videos.
- Reviews and feedback. In previous examples, videos for customers and users were considered, but they can also install LOOM. For example, to record a video tank - to undergo an interview and acquaintance with the team. In addition, users can make a review for the service or product, as well as explain and show what difficulties arise when using a product or service.
Loom developers plans
The creators of the service are inspired by the success story of Dropbox . They intend to make a LOOM “default program” - a tool that will be used by commands around the world to solve the main operating problems.
There will also appear:
- Applications for iOS and Android;
- video transcription;
- Integration with basic corporate services.
Now Loom has several tariffs: a free BASIC for personal use, the Pro version for $ 10 per month or $ 8 per year is also for personal use, but with the ability to save any number of videos. Team tariff and tariff for business - price on request.