Sportmaster will sell sneakers at Under Armor

A large retailer of sportswear and equipment Sportmaster launches a new network - multi -branded shopping stores called Urban Vibes.

The first store, according to Vedomosti, will appear in a month later on the second floor of the Columbus shopping and entertainment center. Its assortment will be Nike, Adidas, Puma, Skechers, Ellesse, ASICS, FILA.

Sneakers will replace the stores of the franchise network of the American competitor of Sportmaster, which have closed in Russia, - Under Armor.

Sportmaster is so the leader in revenue among Russian sellers of clothes and shoes, and his bet on sneakers will most likely be justified. The entire clothing and shoes market in Russia in 2019 fell (by 3-4%), but sales of sportswear and shoes are growing. According to Euromonitor’s forecast, this market should exceed 435.1 billion (+5.8% by 2018).