Ozon and Wildberries catch up with AliExpress in the audience and revenue

Russian online stores catch up with AliExpress in the home market, calculated JP Morgan analysts: in December 2018, the Chinese retailer audience exceeded the audience of Ozon and Wildberries about half, and in December 2019 the difference was reduced to 6-8%. This is written by Kommersant.

The ALIEXPRESS audience in Russia in December 2019 amounted to 18.3 million users, Wildberries and Ozon - 17.2 million and 16.9 million, respectively. As the revolutions of these companies are correlated, the report is not said.

One of the reasons is a decrease in the threshold of duty -free trade, according to JP Morgan. Since July, parcels of more than 100 euros will have to pay a fee. In January 2021, the duty -free threshold can be limited to 50 euros.

Another reason is the delivery speed. Russian competitors AliExpress increased investments in logistics from $ 50 million in 2015 to $ 500 million in 2019.

The JP Morgan rating is considered correct not everyone. No one can have significant growth in E-commerce, since citizens have no extra money, the head of the National Association of Remote Trade Alexander Ivanov is sure. He called what was happening "puffing a bubble for investors."