"Such things" and Adwise Created a mask for Instagram #Nemskiyadobro

The portal "such deeds" and the creative agency Adwise created a special mask for Instagram #Nemskiravodro. The mask predicts the user to whom he can help today - homeless, animals, elderly people and other wards of charitable foundations.

According to the Foundation of Support and Development of Philanthropy Kaf, half of the people involved in charity does not even tell the family about this. Only every third is ready to tell friends, seven out of a hundred people talk about this on social networks. In order for good deeds to talk more about good deeds, the Adwise agency and “such deeds” launched a charitable baton.

Mask -radomizer will help the user decide on the category of donation. Among the well-being of orphans, migrants, cancer patients, people with disabilities, victims of violence, animals, large and poor families, homeless people, prisoners, as well as charitable foundations.

In the video, the user can convey the baton to two friends and celebrate the editorial office of “such cases” with a hashtag #Nemskiyadroobro. Mask photos posted with the same hashtag in the main Instagram tape will be published on the relay page .

“On the January holidays, we all noticed a boom of masks-radioracers and immediately began to think how this could be used. We decided that it was better to use the tools of social networks for the purposes for which they were conceived, that is, in order to talk about something important and making the surrounding space a little better, ”commented the producer of Adwise, Maxim Shilokhovosta.

Adwise is an independent creative agency that works with Russian and international clients. In 2018, it became part of the largest network of independent agencies The Network One.