Party Crock

Why did Sergey Shnurov go to the growth party

On Thursday, the leader of the Leningrad group, Sergei Shnurov, became a member of the Growth Party of the Business Ombudsman Boris Titov. According to the deputy party of Viktor Zvagelsky, the showman "saw in the people in the party that which inspired him to go into politics." As the sources of “open media” reported, “the instruction to accept Shnurov to the party came from the presidential administration”. It is assumed that Shnurov will lead the list of a party of growth in the Duma elections in 2021. Earlier, Vyacheslav Makarov, the owner of the Faberlic company, said about the creation of their own parties by Faberlic, and one of the founders of the World of Tanks game, and the writer Zakhar Prilepin has already held the Constituent Congress of the Party “For Truth!”. The New Gazeta found out from the experts why the cord decided to go from punk rock to politics.

Artemy Troitsky

Journalist, musical critic

I have long said that power may well use Sergei Shnurov as a propaganda and electoral resource. This is the story of Ksenia Sobchak-2. The authorities want to pick up some non-traditional part of the electorate on live bait. In the case of Sobchak, it was a liberal-fried public, in the case of Sergey Shnurov, Lumpen-inteligence.

In addition, Sergey Shnurov is only sharp and terrible, but actually soft and obedient. All his famous songs are radical in shape, but absolutely safe in content. Or, say, those rhymes that the cords laid out the last year on the anger of the day. These are works in the spirit of the Soviet satire, a la Sergey Mikhalkov. The satire is completely safe, sometimes even flattering for the authorities and personally Vladimir Putin.

Without Shnurov, the Boris Titov growth party will receive 0.7% of the vote in the parliamentary elections, 1.1% of the cord. A trifle, but nice.

Sergei Shnurov himself, despite the external sprout, the guy is very cunning and selfish, so I have no doubt that he will receive expensive guests for an alliance with a growth party. At the same time, for the growth party, this transaction is win -win. In any case, they will receive their share of PR, scandal and electoral voices.

For Sergei Shnurov, this is a stick about the two -edges. A significant part of the fans after such an act will leave him.

There is another factor. The Leningrad group for the past 2-3 years is in a state of crisis. There are no successful songs, there are no successful clips. “Exhibit” and in “Peter to drink” were in the 16-17s. The Leningrad project bored him for a long time and mortally bored him, so he chose this way to remind of himself. Sergei Shnurov did not have other political steps. A year ago, he entered the Council under the State Duma Committee on Culture, but these are all jokes, not politics. Similar to him, Shalopai from among the actors, musicians and critics sit there.

Abbas Gallamov

political scientist

- For a batch of growth, the appearance of Sergei Shnurov is good news. He is a famous man and somewhere even a sign. His entry into the party is an informational occasion that will allow Titovites to recall their main message once again: all the problems of the country are associated with the fact that the right to make key decisions usurped the bureaucracy.

In a situation where most voters are disoriented, he will certainly find a response in their hearts.

However, that is why it would be a mistake to put Shnurov in the first place in the party list. The leaders of the list should be strong, successful entrepreneurs. With them, the growth party can easily repeat the success of Prokhorov in 2012 ( then Mikhail Prokhorov received 7.98 % of the vote. - D.K.) .

Entrepreneurs in Russia are not too fond of, but public opinion recognizes a number of unconditional advantages for them. At least, unlike other “talkers” politicians, entrepreneurs are perceived as “people's people”. There is a request for populism in society, therefore, parties are needed such “non -political” figures as cords. But there are few of them, it is necessary that their appearance and activity be accompanied by correct messages.

Vladimir Perevosovchikov

Political strategist

- Now they potentially plan to create two or three parties on the right flank. The same example with Faberlic ( at the end of January Kommersant wrote that the founder and owner of the Faberlic company Alexei Nechaev will become the chairman of the new right -libella batch *. - D.K. *). Now there is a struggle for individuals, for structures, for meanings. In this case, the cords are one of the bright personalities that can position the party. Naturally, he made an offer.

This is a leading game. If Faberlic takes the whole field for itself, then there will be no party of Boris Titov, she will become pushed as a younger partner in the party of Alexei Nechaev. Boris Titov does not want this, therefore he is looking for the moves of the party strengthening, at least at the expense of sonorous names.

Even if then the right -wing parties will unite in one block, then he will already have arguments to give the party not for free, but in certain positions. Now there is an unspoken bargain between these batches.

From the point of view of the electorate, the right flank is 11-12%. One of the ideas that is now being discussed is to combine the right flank into a single block for going to the State Duma. An alternative option is to make three or four strong parties so that they tear each other's voices and do not get into the Duma. It all depends on the strategy that the authorities will choose.

Alexey Makarkin

political scientist

- In the Growth Party on the eve of the regional elections, another recognizable person appeared. Shnurov can give additional positions in St. Petersburg, since so far only Oksana Dmitrieva is the face of the party.

As for the spread of this effect to a nationwide level, there are big questions, in particular, how well the cords will act in the federal campaign. In addition, there is a problem of image compatibility. Oksana Dmitrieva in St. Petersburg has the image of a non-conformist and a fairly protest policy. The cord with her in this case is a compatible image. At the federal level number one - the head of the party Boris Titov. He is much more moderate, holds an official position, defending the rights of entrepreneurs. How compatible the shocking Sergey Shnurov will be with him is a big question. It is not worth putting Sergey Shnurov with the parties of Faberlic or World of Tanks in a row. The growth party is more old, so I think that you should pay attention to the St. Petersburg context.