

The answer is simple: Little Big throughout its history was engaged in underground show business. This is also show business, but parallel to the official. Without the use of television, large radio stations, powerful advertising and production firms.
Ilya Prusikin, “Ilyich”, said: “We did not put a single penny in our promotion.”
And on our stage, artists in which millions are invested. Giant musical stables promote their favorites, there is a big game. So why should they move St. Petersburg guys who do everything themselves and do not fit into the Kirkorov -Bilan -Lazarev paradigm?

But then 2018 came, when it became impossible not to notice them and people like them. This is an amazing year, the time when the artists from the Internet broke the established alignment and became stars overnight.
Garage group from Dubna "Porn films" releases a video millionaire.
IC3PEAK appears in the visibility field, the main hits of which are ahead, but the numbers are already running in - 1.8 million, 3.3 million, 20 million ... Aigel from Naberezhnye Chelnov records the video “Tatar” - 54 million views.
Skibidi has 364 million future candidates for Eurovision.
This is more than the population of our country!
The Shnurovsky "Labuten" remained far behind.
None of them have a greater show business. Suddenly it turned out that the producers watched a huge segment of new music, which was in demand by the listener. Two more years will pass before they wake up.

Little Big could get on EV last year, but Kirkorov, who oversees this story, made a choice in favor of Sergei Lazarev. And this year, Igor Krutoy proposed sending the Kondovy Popsovik Tim Belarusian to the “Eurovision”, and not at all Little Big. And the voice of the steep is important.
Famous phenomenon: producers, channels, leaders of the house of the house are listening to high -quality and very shallow music, and on the air they let all kinds of crap. So they evaluate the taste and mental abilities of a mass audience. They will not understand, do not grind, do not want to. “Our people love all shit,” as he sang cords. It turns out that they have grown, and for a long time, you just have not noticed. And they learned to look for good music bypassing your media and your artists.
Ratings are a stubborn thing, you can’t say against them. When it became completely clear even to the top managers, the first channel rushed the head to catch up with YouTube.
Who are Little Big? This is a company of St. Petersburg Yutub-bloggers from the Klimclack association, which produces a whole line of projects: “Lipper stories”, “Dawy the bream”, “Trash Loto” and others.
Everyone is extremely successful, almost all - with the participation of the stars of an independent stand -up. This is the circle of Danila of the transverse, Ilya Sobolev, Eldar Dzharakhov. And Ilya Prusikin, leader Little Big.
Little Big, like their friends, was built on parodies, humor, and special properties. This is a trench, Pankovsky humor, hard and obscene. Somehow reminiscent of Sasha Baron Cohen in the comedy Borat. And in music - rave, sometimes rather heavy, in some places hysterically cheerful. No wonder it was Little Big who at one time called to play on the warm -up of Die Antwoord stars, the same jokes from South Africa.

Little Big sometimes sing in English, but more often-in an invented language. "Skibidi Vapapa" - from this vocabulary. This technique was used by the St. Petersburg group “Two aircraft”. And it’s better than “Love is so cruel” as Dima Bilan sings.
Little Big does not crawl out of Europe, they are known in Germany, France and Belgium, moreover, they have repeatedly received music awards there. Humor Little Big, their music, their clips - all this looks quite European. That is why their trip to Eurovision is so important. Almost the first time we had a chance to speak with Europeans as Europeans. Without amendments to imperial greatness and superbuches.