About the role of money in politics

Why did Bloomberg spend half a billion dollars on a failed campaign?

The most expensive political adventure in the history of the United States is over. Michael Bloomberg spent more than $ 500 million from his approximately 60 millionth state-and this is only for official advertising on TV and on the Internet.

For his sake, the Democratic Party changed the rules. Therefore, Bloomberg joined the race late - only fell to the super -vomnik, when 14 states voted at once. But he did not even wait for the final results of the first primaries - and decided to quit everything as rapidly.

What was it? It is difficult to realize so far.

Firstly, no collapse on the primaries of Bloomberg happened. Collapse is still something unexpected. For example, if a person came to the auction and bought a picture for a hundred thousand, which is obviously costs 100 rubles - this is not a collapse, this is a conscious decision. The question is - why did he do it?

Preliminary polls never promised Bloomberg Victory or just good results. He gained an insignificant number of delegates on a supercontour - exactly as much as everyone expected. Yes, Bloomberg is rich. Yes, he pushed a fortune into the campaign, but in politics, oddly enough, money is not the main thing. Many do not understand this.

Secondly, Michael Bloomberg is a typical example of Salf Made-Men. It comes from a family of Jews who emigrated to the United States from Belarus and Lithuania. In all in his life, he had to achieve it independently. For comparison, the same Trump had a great start - his father owned a large company, his parents had communication, he was sent to study at an elite military academy.

This is me to the fact that Bloomberg is clearly from those people who are not used to throwing money down the wind, who knows their price very well, and also should not be inclined to self -deception and narcissism.

And such a person, a clear pragmatist, at least a businessman, who is also experienced in politics (was the mayor of New York and successful)-for some reason suddenly begins to rush with money, rushes from one extreme to another. Then let me participate, I won’t regret any money-and then I waved my hand at everything and left.

So why - and to whom - it took the mayor of Michael, like a burning meteorite, to the US election heaven, so that he collapsed, having made a lot of noise to the forest, but not particularly harm to anyone?

What I am absolutely sure of: Michael Bloomberg did not alone. Its appearance in the primaries was previously coordinated by the top of the Democratic Party. And the way out of the campaign is also, in one way or another. So, everything that Bloomberg did was for some reason the party establishment needed.

The analysis of why Bloomberg was introduced into the campaign, I already did. Now let's think about why the party decided to take it so urgently, without even waiting for the final results of the superclier.

The easiest and most likely answer: because Joe Biden showed good results. Rather, even extremely good results. As I wrote earlier, Bloomberg was dragged, violating the rules, in order to make a maneuver in the struggle against Bernie Sanders. From the very beginning, Bloomberg was a bargaining coin. Preliminary polls indicated that Bernie Sanders would again shut Biden by Bernie Sanders by the belt. But suddenly it turned out that the efforts of the Democratic Party in recent days gave their results. For example, the mayor of Pete Buttijich starred in Biden and this greatly added the last glasses.

Biden won the superclier. This is a powerful "Cumbek"! Now Sanders is in second place, and Biden loses a whole corps-something about 70 votes of delegates. While Joe was losing to Bernie, Bloomberg was needed to stir up something behind everyone, effectively attacking Trump and discrediting Bernie, remaining, A-Vid-Jo-no-no, a spare option.

But now Biden was ahead of Sanders - which means that Bloomberg was overweight, the dead cargo, which Biden drags on himself, which only slows down candidate No. 1.

After all, everyone who votes for Bloomberg is a potential Baydeen electorate: if a person supports a billionaire, and even such a classic as Bloomberg, then he certainly does not on the way with socialist Sanders.

In this theory, everything is fine but one thing: it is not clear why Bloomberg left so swiftly? His output before the end of the count will not change anything in the results of the super -vator: after all, people have already voted. So why not wait a couple of days or a week to get out of the race when the passions will settle a little? This would give an opportunity to again arouse interest in what is happening, re -directing all the Sofites to Biden and once again smear along the “socialist”. It would even be logical, for example, for Bloomberg to leave the race in the same way as Buttijich - exactly the day before the vote, but at the next stage of the primaries. In a state where Bayden has weak positions. This would give again the maximum positive effect of the vice president’s campaign.

Such a demarche Bloomberg makes it suggest in his actions the presence of emotions. For example, imagine such a scenario. Some time ago, the Demill comes to Bloomberg and says: we need you to blame Bernie Sanders. Bloomberg throws everything, jumps to the rescue, burns millions in an advertising firebox.

But suddenly the bam - at the very first primaries to the superclitor, Biden wins, and the same Demill tells Bloomberg: that's it, you are no longer needed. You will star as soon as we say.

Yes, go to hell! - the mayor Michael answers. Either come in, then go out, could not decide right away! Offended, turned around, threw everything and left.

Perhaps, being a very experienced businessman, Mike was perfectly learned by Wall Street’s main lesson - it is easy to say goodbye to lost assets and not cry on them.

In the building of the New York exchange at the exit, a sign hangs, daily reminiscent of a broker leaving the workplace: “When you go out, know that tomorrow you will enter here absolutely the same road, and everything will be different. And you will have a fresh head! "