Translated material
The smell of a woman
Cycle " Women's Power "
The smell of a woman.
Investigation of the beautiful but secret life of a friend Igor Sechin
Maria Zholobova, with the participation of Mikhail Rubin and Roman Badanin and other authors of the Project, March 18, 2020
The family of the former top manager of Rosneft and Gazprom Eduard Khudainatova loves a luxurious life, but hides it-perhaps because he received these wealth working for the state. This adventurous-Plutovsk novel can be watched in a video format or read as a text.
Success
The sales consultant Svetlana takes out black gloves from the box. Only in them you can touch the vials of precious spirits, each of which costs about $ 10 thousand. We are in the AMAFFI Perfume House perfume boutique on Kutuzovsky Prospekt in Moscow, a area of luxurious stores. But the perfume of Amaffi, even by local standards, is ultraroskoy. Each bottle stands on a pedestal in a separate glass box, around the twilight and gilding. The vials of female spirits imitate the power, male - scepter.
Amaffi is one of the most expensive spirits in the world
Indulgence
"Condescension"
380 000 ₽
Richness
"Wealth"
770 000 ₽
650 000 ₽
Svetlana, without sparing, splashes “wealth” on the tester - one “zilch” should cost at least a thousand rubles. A “project” correspondent would hardly allow itself to buy such spirits, but in the store they think that we write an article about Luxury brands, and willingly help in work.
“We are exclusive. We are not for everyone "
- Crowned with gilding on the wall of the store.
The brand website says that Amaffi is the name of the “beautiful and beautiful” woman-party, who created Napoleon's favorite spirits. In those days, the site continues, it was impossible to imagine that women could do such work, and Amaffi had to act behind the male perfumer. Napoleon was delighted with spirits and ordered them to be made only for him. But the “magic” aroma was eaten into the skin of Amaffi, it sensed one of the Napoleonic servants and reported to the emperor. Napoleon decided that he was deceived, and ordered the perfumer to execute, and Amaffi had to run. So this story is described on the brand website.
As follows from the further story on the Amuffi website, the creator of the brand is a descendant of the same party-party woman. “This story M. Amaffi was told by her great -grandmother. [So in M. Amaffi] her natural passion for luxurious aromas awakened, ”the brand reports. As a result, the perfumer-school “began to work with historians, genealogues and DNA specialists to restore the honor of her ancestor.” So the perfume house Amuffi appeared.
The brand began the offensive a year ago, when the first boutique opened - partially occupying the area of the Valentina Yudashkin store on Kutuzovsky. Later, an advertisement for a perfume house appeared in glossy magazines Vogue and Tatler, where one advertising reversal costs 1.5 million rubles. In the latter, the March numbers of the turn came out at once. A luxurious video was shot with a blonde with a scepter and power in his hands sitting on the throne. She is surrounded by a retinue that goes crazy from the aroma coming from the lady.
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A few months later, a boutique in London opened, in the prestigious Knightsbridge area next to the Hyde Park, the resume of the former administrator of the London boutique on the Linkedin website says that its opening cost several million pounds-there Amuffi Perfume House occupied the Dolce & Gabbana room. Only the rental of premises in the British capital cost 5 million pounds, according to the reporting of the London legal entity Amaffi. This year, the perfume house also acted as a sponsor, perhaps the most prestigious Flower Exhibition of Europe - Chelsea Flower Show in the London district of Chelsea. More than 150 thousand people visit it every year, including stars and Queen Elizabeth. At the exhibition, the company paid for the creation of the same garden - Amaffi Garden . How much it did is unknown (the florists did not respond to the request of the “project”, but the garden, for example, the British tourism agency Welcome to Yorkshire cost 250 thousand pounds.
The opening of the boutique in the legendary 432 Park Avenue, one of the most expensive skyscrapers in New York, the highest residential building in the world, is approaching. The amount of the rent is unknown, but the commercial space in the tower opposite costs an average of $ 175 per square foot per year. Amuffi rents 4 thousand feet - respectively, only the rental could cost the company about $ 700 thousand per year. “I don’t know who can afford such perfume, but they think people can,”said Joan Contral, vice president of Cushman & Wakefield, which owns the building.
Finally, the headquarters of Amaffi Perfume House is in an equally respectable place-Geneva, 19 Lonzhmal Square, 19.
Surprisingly, in the register of legal entities, the owner of all companies dating back to the perfume of Napoleon, a Russian citizen, a certain Marina Eduardovna Amaffi, appears. Last year, she became a record holder among individuals by the number of applications for registration of trademarks in the European Union - 46 patents, follows from the data of the EU intellectual property. In Russia, she is already the owner of 102 trademarks (*. “Amaffi” patents the names of spirits and bottles for them. If the name is already used by some perfume house, the company may try to sue it-there are several Amffi claims against well-known cosmetic companies in the register of arbitration affairs-for example, L'Oreal).
Everything indicates that the creator of Amaffi is a wealthy person. Most of all, this is said by the fact that Marina Amaffi is the owner of, perhaps, one of the most expensive palaces on the Rublevo-Uspensky highway in the suburbs. This is not just a house, but a whole estate, because there are many mansions there, with a total area of 6 thousand square meters. meters. All this can cost about 5 billion rubles. or $ 70 million - this is how much they ask for an object comparable in area in another Rublevsky village "Gardens of Mayendorf", experts of Cian.ru, announcements for the sale and rental of real estate noted.
The Amffi estate looks more luxurious than some Rublevo mansions of the Forbes rating participants. On the territory of the estate there is even a lake. The buildings are built in a classic style, all with panoramic windows from floor to ceiling. Even the fact that the Rosreestr is listed as a “economic bloc”, looks like a separate mansion. The area of the garage Amuffy is greater than the area of the House of Security is 240 square meters. meters. There, apparently, Bentley Continental, Mercedes-Benz C-Class and Porsche Cayenne, owned by Marina Eduardovna, should be indicated in the traffic police register, which the project managed to familiarize themselves with.
In a word, everything suggests that he led a long labor path to this wealth.
The path to success
In 2003, the 18-year-old daughter of a simple resident of Balashikha, Moscow Region Sergei Igumnov got a job at McDonald's. The spectacular blonde Marina only recently graduated from school and started her career from the bottom. She lived with her parents in a 60-meter apartment in an inconspicuous nine-story building on Sverdlov Street. She studied perfectly at school, recalls the classmate Marina Igumnova.
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After working at the distribution, Marina became a stewardess, flying in small airlines, but then moved to the crew of a business jet. Soon, the Igumnovs left Balashikh - their affairs obviously went uphill. Marina's father settled in Moscow in an elite house on Veresaev Street. Balashikh's neighbors know a little about the fate of the Igumnovs-“married some deputy”, two children.
However, Marina did not marry. Without any marriage or other obvious weighty reason in 2017, Marina came to the registry office and changed her surname and middle name. Now she has become Marina Eduard Amaffy, the heiress of Napoleon’s personal perfumer.
Success satellite
Eduard Eunatonovich Khudainatov, in the mid-90s the head of the Khanty-Mansi village of Poikovsky, also experienced certain problems with his middle name. The patronymic was complicated and thereby embarrassed the young promising politician, says Galina Glukhova, former deputy of the Church of Nefteyugansk. No later than 1997, he changed him, becoming Yuryevich, in a newspaper article on December 3, 1997, before the elections to the Tyumen City Duma, he is already mentioned as Eduard Yuryevich. Now, at least one of his many brothers - Jean, and Eduard Khudainatov had five brothers and sister, is now and now wears the same patronymic.
The businessman Eduard Khudainatov was not long - at the beginning his career and in the last few years. Having started working in the 80s, an installer on a drilling tower in Nefteyugansk, in the 90s a young native of the Kazakh Chimkent became a cooperator. He was interested in pigs, whose breeding went very well at Khudainatov, recalls the former head of the Nefteyugansk district Vitaly Sevrin. The head of the district liked Khudainatov’s activity, and soon he allowed him to privatize the local dining room and supermarket. Khudainatov made a restaurant "Europe" from the dining room, Alla Pugacheva and Philip Kirkorov sang at the opening, Sevrin says. “Creator, hard worker,” the Nefteyugan press praised Khudainatova.
They wrote that everything that Eduard Yuryevich touches is acquiring a “spiritualized, respectable look”. When Vladimir Putin, who was little -known then, was looking for a trusted person in Nefteyugansk before his first presidential elections, his gaze fell on Khudainatov. As a result, his entire further career was inextricably linked with the environment of the Russian president. First, Khudainatov was taken to St. Petersburg, making the chief federal inspector in the Nenets Autonomous Okrug. Then, a random meeting on a plane with the deputy chairman of Gazprom, Alexander Ryazanov, led Khudainatov to the post of head of Severoftegazprom, operator of the South Russian Gazprom field, and Forbes described this version of a career jump.
Khudainatov was able to impress a simpleton, which is why he managed to please many bosses and make a career - they did not see a person who could sit, one of his acquaintances believes. “Once I came to the bathhouse, and there he sits Khudainatov with the Nenets governor and plays on the balalaika,” says his familiar story from the mid-2000s, when the former installer worked as a federal inspector. “Nobody ever spoke about him badly. He practically had no enemies, ”recalls Khudainatova Vladimir Dubov, a former shareholder of Yukos.
As a result, the consistent career growth brought Khudainatov in 2008 to the position of vice president of the State “Rosneft”. Already in 2010, he became the president of this at that time the largest oil company in Russia. In 2012, he lost this position to the old colleague of Putin Igor Sechin, who was always considered the curator and patron of Rosneft and Khudainatov himself.
Khudainatov’s career with a loss of post at Rosneft went only uphill. Yesterday's employee of the state -owned company suddenly began to buy up assets very vigorously. The amount of the first two transactions later only a month after Khudainatov left Rosneft at $ 500 million. “Eduard Khudainatov, of course, is not a poor person, but still could not create a company,” the interlocutors of Kommersant were perplexed. Rosneft’s reports did not disclose Khudainatov’s salary when he was a manager, but in 2012 the amount of the annual remuneration of his successor Sechin was estimated by Forbes magazine at $ 25 million.
Nevertheless, this is how the “Independent Oil Company” was created, which Khudainatov leads both now and whose beneficiary is considered. The owner is the Alliance Oil Company Ltd. In addition to her, Khudainatov - even when he was the manager of Rosneft - attributed the possession of Severneft company. Khudainatov denied this, but the affiliation of the company with his family is obvious: his brother Jean headed the company, and his son Alexei Khudainatov was the beneficiary of the Cyprus offshore, who indirectly owned shares in Severneft. Alexey Khudainatov was listed as the owner of Luteano Holdings Limited until January 2012; Approximately then, the main asset of Severneft-the license is not the oil and gas West-Yaroikhinsky site-was re-registered at the "Seveneft-Urengoy", and that was sold to Eurochem.
Khudainatov’s difficultly explained successes associated the press with Sechin-in one of the press releases, he directly called the former head of Rosneft his friend.
And indeed: Khudainatov’s business and now strongly depends on the state “Rosneft”. In 2017, NNA sold Rosneft a group of deposits in the Khanty-Mansiysk district for 40 billion rubles. - Almost ten times more expensive than I bought in 2013. “It turned out to be very expensive to develop (asset),” Khudainatov explained . Last year, NNK and Rosneft asked Putin to provide tax benefits for the development of their joint project in the Arctic - Vostok Oil, the costs of which are estimated at 10 trillion rubles. In October, the benefits were agreed, which is why the budget could not receive about 60-70 billion rubles a year, according to Reuters.
Back in 2000, when Khudainatov began his career as a top manager of state-owned companies, a young Marina Igumnova worked on his flights-this version of the acquaintance was told by the Balashikhnaya acquaintance of the Igumnov family.
Happy together
All the business and property of Marina Amaffi is a gift from Eduard Khudainatov, whose lover she has been for more than ten years, two familiar Khudainatov family familiarity say.
In 2012, Rosneft shot an advertising video for the Olympics in London, then it was also used in advertising for the Sochi Olympics. Video with a child, babbling “I want gold”, endlessly twisted on Russian television, which gave rise to many memes on the Internet and criticism in the press, and the poet Dmitry Bykov even devoted poetry to this child:
- Not to say that I did not like children.
Our children will grow up to the Cool,
But any secondary school
Will explain to the wishing jokingly
That even a child can fuck
If a hundred times a day, grunting,
Repeats: "I want Zoito!"
On the Internet they wondered: whose child is this? In the advertisement, the daughter of Khudainatova and Marina Amaffi, or rather Higumnova, was removed, the then employee of Rosneft knows. Their first child was born in 2008, when the Khudaintov was still a Gazprom manager.
I found a photo of Marina Amffi (left) “Project” on the Internet using a search by images. The appearance of the manufacturer of one of the most expensive perfumes in the world is confirmed by the earlier picture of Amaffi, whom the “project” got acquainted. In the advertising of Amaffi (on the right), Maryina Amaffi herself was also shot.
About the novel that has moved into life together, says the labor path of Igumnova. In 2012, the former stewardess, sharply changing the scope of activity, got a job at Soyuzprominevest - an investment company specializing in the management of assets of share funds. At that moment, she was owned by Eduard's brother Jean Khudonatov - the letter “o” in the name of Brother Khudainatov - another mystery around the names in this family. Forbes wrote that this is a mistake of passportists. In the same year, Igumnova got a job at Aurum City - at first glance not related to Khudainatov, its owner is Sergey Krasnyan. However, his wife Valery Krasnyan headed a company belonging to the legitimate wife of Eduard Khudainatova Marina - beauty salon La Lubie Spa Studio. By that time, the natives of Balashikha and Khudainatov already had two daughters.
By the time of the change in the surname and the patronymic of Igumnov, it was already a real estate owner worth a few billion rubles. This real estate was acquired during the work of her life partner in the state "Rosneft".
Khudainovka
Marina Amaffi settled on Rublevka not alone - she is surrounded by members of the Khudainatov family. This family can be called diverse gifted, creative.
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House of Marina Amaffi
5 billion ₽
The estate of the mysterious perfumery previously belonged to the former president of Rosneft. Khudainatov bought land in early 2011 - when he worked at Rosneft - and began construction. In 2013, Amaffi herself became the owner of real estate. The approximate cost is 5 billion rubles or about $ 70 million.
- 2 -
The house of Alexei Khudainatov
1.8 billion ₽
The closest neighbor of Marina Amaffi is the son of Eduard Khudainatova Alexey. The houses are almost close and made in the same style. Judging by Google Earth, they also started at the same time. At the beginning of 2020, the house of Alexei Khudainatov was for some reason put up for sale, but now the announcement has already been withdrawn from the publication. Alexei Khudainatov has 80 acres and two mansions with a total area of 2300 square meters. meters. All this was sold for almost 1.8 billion rubles ($ 23.5 million).
- 3 -
The house of Eduard Khudainatov
2.2 billion ₽
The house of Eduard Khudainatov himself is located nearby, a ten minutes walk. The former head of Rosneft owns almost 300 acres, only land can cost 2.2 billion rubles (more than $ 30 million).
- 4 -
House of Marina Khudainatova
600 million ₽
The first wife of Eduard Khudainatova Marina owns a mansion in the elite village of River NPAZ: there are not a single house for sale there now, but in the neighboring village, Zhukovka 21, similar in area, are sold with a blessed area for 600 million rubles or $ 8.4 million.
The brother of Eduard Khudainatova Jean settled in the village of Zhukovka-3-there is a house with a plot of the same area as it, now they are sold for 567 million rubles (about $ 7.9 million). Moves to Lamborghini Aventador, which costs at least 20 million rubles.
Его сын, племянник Эдуарда Худайнатова Антон Худайнатов, судя по всему, как и дядя, увлекается музыкой. На его номер телефона зарегистрирован Instagram певицы Ira M и продюсерского центра Anton Markus Production певца Антона Маркуса. Псевдоним Антон Маркус, объясняется на его сайте, был взят в честь римского императора Марка Аврелия. Антон Худайнатов не захотел говорить с корреспондентом «Проекта» и бросил трубку. Здесь можно увидеть клип Антона на песню «Пускай горит» — возможно, молодой человек в костюме, темной футболке и с золотой цепочкой и есть молодой Худайнатов.
— 5 –
Вилла Марины Амаффи на Кипре
€630 тыс
Марина Амаффи , по данным кипрского реестра юрлиц, где указан соответствующий адрес, зарегистрирована на вилле на Кипре, в 15 минутах езды от города Пафос, в курортном комплексе Coral Seas Villas. Вилла из трех спален — площадь виллы Марины Амаффи неизвестна сейчас продается там за €630 тыс.
— 6 –
Вилла Эдуарда Худайнатова в Италии
€25 млн
В Европе у Худайнатова есть особняк — печально известная вилла Альтакьяра в Портофино, считающаяся в Италии проклятой — предыдущие владельцы трагически погибали. «Самая красивая вилла в Портофино, а, возможно, и на всем Средиземноморье», — писала местная пресса. Бизнесмен приобрел ее в 2015 году за 25 млн евро. А в 2015 году он стал владельцем яхты Princess стоимостью около 1 млрд рублей, но ходит она, судя по фотографиям пользователей сайта fleetphoto.ru, по российским водохранилищам.
— 7 –
компания Imperiali Genève
Все, что связано с Amaffi, описывается словом «самый», написали бы в рекламном буклете: например, экс-совладелец парфюмерной компании Стефан Назаль параллельно возглавляет швейцарскую компанию Imperiali Genève — она производит самые дорогие сигарные сундуки в мире. Каждый стоит более миллиона долларов. Внутри — 24 сигары, обернутые в сусальное золото, снаружи коробку украшает турбийон. «„Эмперадор“ — это приглашение в мир превосходства. Проект с нотками безумия. Не просто предмет роскоши, а истинное наслаждение для всех пяти чувств», — проект Наззаля рекламирует себя под стать духам Марины Игумновой.
Imperiali Genève зарегистрировано по тому же адресу, что и штаб-квартира компании Amaffi. В списке топ-менеджеров компании указана Екатерина Наззаль — судя по всему, жена Стефана Наззаля, они вместе зарегистрированы по одному и тому же адресу в Женеве, а фамилия Наззаль появилась у Екатерины в результате замужества. Ее девичья фамилия — Худайнатова. Родилась она в 1985 году — тогда же, по данным нефтеюганской прессы, родилась дочь Эдуарда Худайнатова. Сейчас Екатерина Худайнатова-Наззаль — обладательница швейцарского гражданства.
Невзгодам вопреки
В 2017 году США ввели санкции против «Независимой нефтегазовой компании» — за продажу топлива Северной Корее в обход эмбарго. Санкции подразумевали блокировку счетов и активов компании за границей в случае их обнаружения. Сам Худайнатов не находился под санкциями, но именно действия американцев послужили причиной смены фамилии Марины Игумновой, утверждают двое знакомых нефтяника, не объясняя, зачем потребовалась эта операция, если Худайнатов и Игумнова и так не сочетались браком. В марте 2020 года санкции против «ННК» были сняты , говорится в сообщении Минфина США.
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«Проект» не смог выяснить причину, по которой Марина Сергеевна Игумнова взяла отчество Эдуардовна.
* *
Амаффи, Худайнатов и члены его семьи, а также руководители связанных с ними компаний на запросы «Проекта» не ответили.
* * *
Аромат «Богатства» напомнил корреспонденту «Проекта» тяжелые советские парфюмы. Впрочем, по достоинству оценить ароматы Amaffi могут лишь избранные.
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