Cinema crawls into striming

The Russian industry, affected by the Covid-19, undergoes cardinal changes. How will they affect the audience and the future?

... It could not be otherwise. While the cinema halls cut off from the audience plunged into unraveled darkness, and producers and distributors are racking their heads-how to show the viewer cinema without catastrophic losses, young and toothy VOD services use to expand the audience. However, the IVI, OKKO, MEGOGO, TVZAVR platform from the beginning of the tenth have accustomed users to a legal view. And recently bursting into the market online KinoPoisk, HD, HD takes the audience from its competitors.

Services no longer show, but also order, and shoot films and TV shows. “TNT Premier” releases “house arrest”, “Call DiCaprio” (only now the film was released on the TV channel), “The Year of Culture”, “Dead Lake”, and the Kinodram “Sect”.

In May, it seems that they promised (if not changed your mind) to make the premiere of the “thunderstorms” Grigory of Constantinople. In the meantime, at a wild pace, they removed the Screenlife format (all the action on the monitor screen)#Sidyadom - the first series in the country about how the country lives on quarantine. 10 days from the moment of the idea to the premiere of this Thursday on Premier.

KinoPoisk represents its first TV shows “The Last Minister”, “Anna Nikolaevna”. The IVI online cinema has planned to invest more than 1 billion rubles in the production of TV shows and films.

Online of the films with wheels in parallel with the premieres in cinemas will soon become the norm - no matter how upset the movie networks and the Cannes Film Festival, for several years, leading positional battles with the Netlix streaming platform.

Netlix does not consider it mandatory to give his films to the large screen.

Recently, Universal Pictures announced that she would show its paintings on the Internet. Watching the horror "Okhota", "Invisible Man" and the comedic film adaptation of the novel by Jane Austin "Emma" Otem de Wilde, which you would go to the cinema, will cost you about $ 20.

Here is the first premiere of the high -budget full -length cartoon in streaming. Confusite-bright musical tridesh "trolls. The world tour of the DreamWorks studio (the sequel of the Trolls, which gathered almost $ 347 million in the world) were to go out to people in cinemas on April 10, but on the same day they fled to the network.

“We hope and believe that people will still go to cinemas where it is still possible,” the studio statement said. “But we understand that for people in different parts of the world it is becoming more and more difficult.” In parallel, the film was released in the United States in 25 Drive Inni (spectators in their cars do not risk infecting each other).

Following the global make -ups, new Russian cinema, isolated from the cinema, hastened to the network. True, even in the summer the film “Dylda” Kantemir Balagova, the owner of two Cannes prizes, appeared on the online in parallel with rental. But then it was a hand -made and unexpected decision of the producers.

Today, the leak of each new picture on the Internet causes disputes and indignant cries.

For example, the fantastic thriller "Sputnik" Yegor Abramenko (a budget of about 200 million rubles) will immediately be published in the online format on April 23 (IFC Midnight has already acquired North American rights to a thriller). Departure to the network is not only a forced solution, but also a profitable commercial agreement between the producers of Sony Pictures and the More.TV, Wink and IVI platforms.

Alas, the elegant world premiere of the picture with Russian stars-Peter Fedorov, Oksana Akinshina and Fedor Bondarchuk-at the Tribek International Film Festival in New York. ““ Satellite ”is one of the most interesting and spectacular projects of our companies,” says the co -producer of the film Fedor Bondarchuk. “Therefore, with colleagues and partners, we decided to follow the non-standard path: not to tolerate the cinema release, but to make the premiere in the online cinemas so that the audience can be seen throughout the country.”

A movie about the Soviet cosmonaut, who miraculously survived after a mystical disaster, returning to the ground on the orbit-4 ship with an alien form of life. This astronaut is sent to a classified center under the supervision of special services and neurophysiologist Tatyana Klimova, who should determine how dangerous foreign nature is to earthlings.

The general director and founder of the IVI online cinema Oleg Tumanov believes that the transformation of the world that we worry is forcing the film industry and online video services to look for new solutions in the absence of film distribution: “We believe that this first and unprecedented case in Russia will open up new opportunities for both the creators of the content and the audience.”

This decision excited and even outraged the movie networks, their owners are afraid that in the summer the viewer will not rush into the “places of clusters”, and there will be nothing to show.

“You have buried offline cinemas early,” the cinema manager and entrepreneur Julia Soldatova writes in the open letter of Bondarchuk. - Pandemia will pass, people will get tired of gadgets and want warm human communication. Be sure to return to cinemas, theaters and restaurants. Of course, this will not happen on April 23, 2020, but after two months it is quite likely ... I believe that throwing their own during a common trouble is not good. For no mats and interest. ”

Skeptics believe that such an agreement between film producers and platforms is most likely a one -time deal,

Because in Russia the number of spectators who are ready to pay for a movie on the network is too scanty to compensate for the costs of the film.

The premiere of the long -awaited new film “Fairy” by Anna Melikyan with Konstantin Khabensky and Ekaterina Ageeva will also be held online. April 30, the film can be watched at the HD KinoPoisk.

The third part of the trilogy (“mermaid”, “star”) - about how the meeting of two people turns into the secret of the transformation not only of themselves, but also the world around. Heroes: The owner of a large company of video games (Konstantin Khabensky), who decided that he was a creator, and a fairy is a young activist who dreams of becoming an actress (Ekaterina Ageeva).

In “City History” - the favorite genre of Anna Melikyan - the Ingeborg Dapkunaite, Yuri Borisov, Alisa Khazanova, Maria Shalashova starred.

Until recently, the army of supporters of the large screen was innumerable, but alternative shows (recall the theory of Daniil Dondurey about five screens: from cinema to the gadget) won the space. And now Timur Bekmambetov is making a new movie about the feat of pilot Devyataev in a vertical format. So that owners of smartphones can watch it with comfort.

Bekmambetov is convinced that the change of format dictates new aesthetic tasks - in particular, the opportunity to focus on the hero. Over the past years, the director consistently shoots and produces a movie in Screenlife format.

Today, we all emigrated to the third reality: we work and communicate, learn, drink, quarrel, say goodbye, visit the premieres and referens.

How will we return to offline? Oleg Berezin, Chairman of the Association of Cinema Owners, is sure that the cinema remains a place for collective experience. Perhaps for a certain type of films this is true. First of all, for spectacular blockbusters.

Will the viewer agree to watch a modest author's cinema, including films selected by Kinotavr, on a large screen? Or will it prefer to the Gunny neighbors scattering popcorn, the silence of the home theater?

By the way, you once again visit a meager number in the country of cinema halls, settled for copyright cinema, raised their audience.

Moreover, there are more and more methods of collective views. For example, the Twitter Watch Party series comes into fashion. The start time of the session is announced in advance so that the fans do not miss the event. The virtual nights of the audience and copyright cinema, a twitter party with the participation of directors, live tweets of critics discussing the film are arranged.

And here is the triumph of the nickname: the audience, who has forcedly settled in their apartments, turn into the creators of the films. Moreover, they and casting directors are free to conduct. Indeed, for their homemade video, debutants, documentaries and directors with world names are fighting. Andrei Konchalovsky suggested taking small video clips at home with answers to questions that worry him: "Each answer is important, each experience is unique, and together they will give us a picture of the life of our country." It should be removed horizontally on the phone, he also asks to show his favorite place in the house and tell about it.

The studio of Timur Bekmambetov started the cinema almanes “Quarantine History”, which will show the world during the pandemic and forced self -isolation through the screens of smartphones and laptops - in the format of Screenlife, and ideas for him will be collected through a competition in which each of the sharpened will be able to take part.

Moreover, on the website of the studio, you can use the tutorials to master the software for competent shooting in Screenlife mode. A documentary with a working name "Virus" is shot at Gorky studio.

In a “new sense of reality”, the directors of the insulation and distance filmings are trying to understand the directors of Alexei Kobyalkov, Denis Shabaev, Tatyana Chistova, Andrey Silvestrov, Anisia Borisenko and many others.

That's just the question: will you want to watch a movie about a temporary quarantine prison?

PS

Finally, the last bastion fell. The Cannes festival, which until recently postponed the discovery, admitted that he was looking for options for conducting unforeseen circumstances.

The festival directorate says that Cannes-2020 will take place. How exactly? We promise to inform us about new forms of life promptly. We don't get used to it. We live in unforeseen circumstances.