Online for a million

How those who have a lot of money are fighting with boredom

This can be called a corporate party with a stretch, but nothing else is impossible now. Imagine: a country house, beautiful interiors, soft light, dinner for three or fourth. On the big screen is the usual window of Zuma. In the window is an artist of those whom everyone knows and loves. Atmosphere - as during family viewing of a television program. Not very incendiary, right? Nevertheless, this is a corporate party, and it costs a little less than in a “peaceful” time.

Tabriz Shahidi, the head of the company "Empire of Music", from the very beginning reacted to the online skeptical. And the point is not that the songs on the zoom are somehow wrong. Normally, they sound on an ordinary, not music lover, technology allows. It’s just the main thing in this business is the effect of living presence. Music music, but there is still a desire to exclusively touch the artist, take a picture with him, talk friendly, sometimes drink a glass or two. And on the Internet it is not so easy.

But when the thunder struck, the customers were found on this type of entertainment, and the performers too. Shahids does not reveal his secrets: closed parties are closed so that no one knows about them. Nevertheless, you can evaluate the level of artists and customers. Among the stars that the “Empire of Music” is beating for their customers, are Valery Syutkin, Svetlana Loboda, Larisa Dolina, Elena Temnikova, Zemfira, “Ivanushki” ... Among customers are Sberbank, LG, Raiffeisenbank, Bashneft, Megaphone, Tashir ... Almost all the events planned by the “Empire” on April-May, postponed in connection with quarantine. But not all, somewhat took place. This is how Shahidi describes them.

How it works

Tabriz Shahidi, head of the company "Empire of Music"

“The powerful of this world is not satisfied with the grandiose holidays with a bunch of guests, but they are still gathering a family circle. These events cannot be compared with the familiar event in the banquet hall, where several top artists go out one after another on stage. Sometimes the artist acts as solo, less often with musicians, and sometimes generally under the phonogram, if it suits the customer. If these are four musicians and soloist, they sing and play in five different windows at Zoom. It happens that the songs are written in advance for the event, more often a birthday, with planned interactives and congratulations. And this is the only difference from the broadcast of the concert: personal appeal. "

And there is an online holidays almost the same as if everything was real.

The amount of amounts - a million rubles, two, three. The quarantine discount is a maximum of twenty percent. But then the fee is the artist is all that the customer pays.

In quarantine conditions, expenses on stage, catering, light, decor and other elements of luxury were soldered by themselves. Why are such large numbers? Therefore, he explains Shahidi that no one wants to dump. If you agree to half price now, then, when it ends, it will be difficult to return to the initial amounts. The artist’s fee is not only money, but also his status, his prestige. The dear artist wants to stay expensive in any situation.

- How often do such corporate parties go?

- Rarely. Compared to pre-quarantine times, with a beautiful era, this is a scanty, there are very few of them: maybe two or three per week for the entire show business. Moreover, only the top 50 artists or even the top 30 are involved.

- Will this form take root when the quarantine passes?

- Never. As soon as restaurants open, it will be possible to gather with companies and arrange live concerts, there will be no trace of online. This is a forced measure, how can it take root? After all, online are ordered in exceptional cases. For example, when you do not want to transfer my birthday and you need to deliver the birthday man at least some joy. Let not live, but so.

Shahidi knows the psychology of rich people better than us. For example, it seemed to me that it was very convenient and financially profitable:

Do not take a conditional Madonna from America, paying for a flight, a hotel and everything else, and for a small price to ask her to turn on the zoom. No, Tabriz explains, this is stupidity.

There, in any case, it is about such amounts that it is easier to wait for autumn and arrange a full -fledged living concert. Yes, and she will not go to the corporate party in Zum, she does not have the situation to grab onto any work.

Nevertheless, online corporations for the poor exist, and they, I think, will take root. Already now the network is full of offers, it costs 800, 500, or even 200 rubles from the participant. It only looks different. For the price of a bottle of inexpensive cognac, you can play on a remote control in the "mafia" or an intellectual quiz (a quiz, by the way, is cheaper than the "mafia"). You can arrange a culinary party and study the secrets of pilaf cooking with all the remote office. Of course, all this can be done without an event agency, but the amounts are so ridiculous that why not pay.

Now imagine the market after the end of the pandemic. Some of the firms lost offices, some of the working capital. There is nothing to arrange holidays for, but some have nowhere to do. But it is somehow necessary to raise the morale of the staff. And if in the fall there is a second wave of the pandemic, which the president warned us about, then all this is doubly relevant. Exit is a budget online party.

Shahids have other forecasts. He is sure that immediately after the quarantine cancellation, the market for living events will be rapidly recovering. He is already tightly scored by the schedule for September, events are scheduled for August and even at the end of July, although this is a great risk. But one does not contradict one another:

The rich will leave online, and not very rich will remain there.

And this is one of the main consequences of coronavirus, which turned everything upside down. It used to be believed that you are not cool if you have a unreasonable gadget and you do not use the most relevant services. And the analog or, as they say, are lamp pleasures - for freaks who are behind progress. For those who have no money for progress. Now the opposite is true: the poor is the figure, and the rich is an analogue.

This, in fact, is already happening. The "Empire of Music" recently held for its customers three living, non -potential parties. Tabriz speaks about this absolutely openly, not considering them a violation of quarantine. Indeed, there are no violations. The event, at which there is a family of three to five people, cannot be considered illegal, they already live together.

The artist arrives, enters through a separate entrance, sits down with a guitar at a distance of twenty meters from the audience and plays a mini-concert. He played, got into the car, drove away. There is nothing to complain about.

These people follow their health better than any consumer supervision. If there is even the slightest danger, they will cancel the concert. Yes, the artist himself will not go. And if you are not canceled, if I went, then everything is perfectly clean. As in the game of the Mafia.