“Hudy, slippers and Shato Margot”: Evgeny Chichvarkin about coronavirus, millennials and truffles with delivery

YouTube channel "Russian norms!" And Chivas continue the project "Changes are normal!" About successful people who had to radically change their lives. The hero of the new issue is businessman Evgeny Chichvarkin. We publish an abbreviated version of his interview.

We made the main business media in the country, now we are doing better-subscribe to the email newsletter of The Bell!

-Quarantine, have a pandemic somehow changed your life?

- The spirit was not broken - they facilitated the financial condition. Everyone delayed simply for some wild time. We are waiting for the mind and hungry stomachs will earn, because the people are happy not to work, they are happy to do anything. They think that they live at the expense of the state, they simply overshadow their own tail. The restaurant business asked not to open them until October, to sit on the neck of the state. Because if there will be Social Distancing, then many do not work for many, because they plant people on each other. And the lobbyists asked not to open, so that the state continues to pay further until all quarantine restrictions are completely removed.

-Does the British state help you as an entrepreneur?

- Yes, sure.

-They say that this crisis will force many to change, go online, somehow flexibly approach your life and business. Do you even see something positive in this?

- No. I see nothing in this positive. People with their own hands arranged the consequences of the war, without war, without sacrifice, without bombs, without territorial claims, simply arranged the consequences of the war themselves.

- That is, the state of business is as if the war has passed?

- When it opens, it will be approximately like that. Yes, when they sear up on you in line, if you cost 1.7 m from it, not 2 m. It is not here, not in London, this is mainly in the villages. His hands are dropped, he cannot punch one item at the cash desk if you are not 2 m. But, when you pay, you are 40 cm from him, so the garbage is all this.

“You have been ill too?” You openly wrote.

- Yes. It is unpleasant enough, but on the feet.

-It was scary, probably somehow, what if?

-We are supermen, Ironmen. We walk through the water and cross the red light and swim for rush, we can shoot our eyes with our eyes.

- How do you see a way out for yourself? All the same, you were in some circumstances, you cannot completely change them. If people choose how to behave as you describe, even if you do not agree with this, you still do a service for them: your restaurant, your store is still for those people, and they choose those rules that you do not like. Maybe you need to change yourself?

- No. Still, there are normal people. And yet there are a lot of them in Maifier. Because these are generally independent businessmen, top management, educated people, people who make decisions for many, many years. Therefore, those who come the first, they sensibly assess the situation with the possible infection and balance of the possible, consequences for health and enjoy life. We, however, will open anyway on the first day. We will work in the first second of the opportunity to work.

- In your life, this is not the first time that you go through a situation when everyone, in general, is not very good for you and for business - for example, a dramatic situation when you left Russia.

- It was a dramatic situation. It was like a fracture, and the current situation is like a flu: snot, head hurts and weakness. As a company, we adapt to a new reality. We will spread the table. We will get the sanitizers, we will wipe the surface. At first, I was afraid to even ride, because I understood that people in a panic did not think anything at all. People who go next to you do not think anything. And it's scary.

- In principle, we are still quite young and peppy people. How many times do we still have to face such radical changes in our lives?

- How many will we live?

- The main thing, to how many we will work, enjoy work. Years up to 80.

- Nobody bothers to sit at a computer in the evening and play, buying and selling sovereign debts of underdeveloped countries.

-That is, you can somehow prepare you for such shocks, maintain some kind of internal readiness for changes?

- I have internal readiness. I have not been in a panic for a day. I'm angry, but I have no panic.

- How do you internally support yourself in this energy state?

- Food and alcohol.

- That is, without any meditation.

- No. Yesterday, the forty drove on a bike. An hour on a horse and a forty on a bike.

- Okay, okay. Counted. But still, I want to bring you to this conversation about the adoption of a new world in which we live. You see what is happening in the States. That is, all the previous values ​​that we believed, they collapse, the world will no longer be what we are used to thinking about it.

- It will be exactly the same practically, with changes no more than ordinary annual changes. Maybe a little more. Why not?

- I recently had an interesting conversation with Lenya Bershidsky. That people really themselves refuse freedom.

- Yes.

-And in this sense, the world becomes not Social Darwinist, not Ain Rand more, you know?

- So he has never been like that. They have always been like that, this is a question. The greatest disappointment that they have always been like that. They always wanted to build, gray mass, with the same posters, with the same ribbons, with the same icons in the same windows. They always wanted so much, this is all horror.

- Is it possible to live life and be in the client business without adapting to it?

- Personally - yes, but to adjust the business. Like all my life. Do you think the average buyers of Euroset were morally close to me? No. But I understood what kind of advertising they would like.

“And now you understand what kind of advertisement to the millennials will like and that?”

- Millennials do not buy Shato Margot. But, as soon as they sell their App-chiks to Tsuckerberg, they directly, without taking off the hoodies, come to the store. From a hoodie to people. Hudy, slippers and Shato Margot, of course. So always. This is a law. I sold some application to someone, everything, at once. Fingers in chips with cheese, and already "Chateau Margo."

- Do I understand correctly that this is why Michelin restaurants will never switch to delivery?

- We crossed. Yes. Yesterday we ate the delivery of our lobster, Crok-Mesye with Truffle ...

“You said that you will not move for delivery!”

- In the usual time, no, but now yes. The usual menu we cannot. This is an adapted menu. Compromise. We crossed right away. There was not a single day so that we did not deliver.

- And where is the compromise depth?

“I think he is bottomless.” This is money.

- Does the real entrepreneur have a bottomless?

- In fact, yes. There should not be spinelessness, but flexibility should be. The ridge should be flexible.

“But the ridge should be?”

- Certainly.

- Do you have to hesitate with the party line or what?

- It is necessary to hesitate with the NASDAQ line. I think that in a negative correlation to the party line. Naturally, because it is a real life. This is real capitalism, this is a reality. Financial Times is the only zone of reality, Bloomberg. Because everything else is inventions, squeezes, scarecases, emotions, someone's opinions, delusions, weaknesses. And there are just numbers. Figures are often based on the same shit. But the numbers do not lie. Mathematics is the queen of sciences.

- That is, it turns out that all these moral dilemmas, discussion now, is this unfortunate drug dealer, who has stepped on his throat and he died. Do you understand that behind this is not a local conflict, but a deep conflict between the poor and the rich?

- A deep conflict between uneducated and educated. Kakha Bendukidze, the kingdom of heaven, said: “If the line is 15 people in place at the faculty of the economy, the state must provide everything so that 15 of these universities are in private or in the state universities.” That is, there should be no 5 people in place, 6 people per place or 10 people per place. Everyone who wants to try themselves in higher education must receive it. And this is the biggest problem. And there are a bunch of mechanisms by which people from poor families can study. In the end, probably, medicine and education are the zone where my libertarianism is soft and lame, because I have always been for an ambulance, which should be and is sure that there are safety and other mechanisms to provide an opportunity to study for a poor person. A long, interest-free or low-percent understandable loan, again insurance, etc. That is, if a person wants to study and studied at school well or excellent, he should have an understandable mechanism for entering a very decent university.

- And the way out? Stay only for Nasdaq? What to hold on?

- The exit is next. What is the legislation in Germany, what does 40 billion for medical tourism bring, how many billions bring to Israel medical tourism? Here is the problem I have encountered. Legislation, it is not written on a complex, not on Fortran, it is written in the usual German language or on hibra, it is absolutely understandable. He has principles. Can these principles apply to the current situation? Can. Those principles by which those countries are built in which they perfectly treat from Covid, as in Germany, there is both discipline and quality, everything is, and a huge capacity, because the whole country worked as a measurement of medical tourism.

- Would you move to Germany?

- Never.

- Why?

- Because there are many other restrictions. I can’t breathe there, as they write on a cardboard lately. Too disciplined.

- Is there a place, where else is freedom yet?

- She is all relative. Somewhere there is more freedom in this, somewhere in this.