Ice cream is excessively renamed the background of protests against racism

The American company Dreyer's, owning the trade name of the Ice Cream Eskimo Pie, decided to change it against the backdrop of protest against police violence and racism, reports The Wall Street Journal.

The company decided that the name is "derogatory" and insults Eskimos - a group of indigenous peoples of the Arctic, said the chief marketer Dreyer's Elizabell Marquez.

The ice cream Eskimo and its name were invented in 1920 by confectioners Christian Nelson and Russell Stover. They patented him and sold their business against the backdrop of his growth in his popularity around the world. In 1935, it began to be produced in the Soviet Union, originally called "Eskimo-Pay".

In 2007, the brand was bought by Dreyer's. In the logo and advertising of the product, the image of the Eskimos in a traditional suit is almost always used.

Earlier, the owners of Aunt Jemima and Uncle Ben's reporters reported the change of names and logos. The companies considered that these brands operate racial stereotypes against black residents of the United States.

• The Center for the indigenous languages of the University of Alaska at Farbens notes that the word "Eskimim" is considered normal in the region, but can be considered derogatory in Canada and Greenland, where indigenous people prefer to be called inuins.