Translated material
Audi terminated its advertising contract with Ksenia Sobchak after her statements about protests in the USA
The German automaker Audi terminated an advertising contract with Ksenia Sobchak after posts on her Instagram, which the company considered racist. It is reported by Deutsche Welle.
Audi "rejects any form of racism and discrimination," the newspaper quotes a spokesman for the concern.
The company planned to cut ties with Sobchak back in March due to her "ambiguous image." Following her recent comments on Instagram, the contract was terminated on June 24 without notice, clarifies . Süddeutsche Zeitung
- In June, Sobchak posted a video on Instagram with the caption, “Minneapolis, I’m with you. Watch with sound. According to DW, in the video, the song "Killed a Negro" by the group "Forbidden Drummers" sounded against a black screen. At the time of the release of the news, the publication was unavailable: the video was a task for the YouTube show Comment Out, Sobchak deleted the video on the day of publication.
- Prior to this, Sobchak spoke on Instagram about the protests due to police brutality that began in the United States after the killing of African-American George Floyd. She, in particular, wondered why the protests "end up with the looting of a Louis Vuitton store" in downtown Los Angeles.
- Sobchak worked with Audi for eight years, she was the advertising face of the brand in Russia.