Designer Milton Glazer, author of the classic I ♥ Ny, died in New York. Look at his main works

The American graphic designer, the author of the New York logo, Milton Glazer, died on June 26-on the day he was 91 years old.

Milton Glazer was born in a family of Hungarian emigrants in Bronx and lived all his life in New York. Immediately after graduating from the famous New York school, Cooper Union, where architects, artists and designers are being prepared, together with classmates, Glazer founded Push Pin Pin Studios. In their work, young artists were inspired by a variety of artistic directions: from Chinese painting watercolor to Ar-Nuvo. The fundamental mixing of genres was one of their main attitudes.

Soon, their fame went far beyond the borders of New York, and the first classic work of Gleiser himself was the cover of the Greatest Hits disk, Bob Dylan, released in 1968. The musician’s black and white profile is made from his self-portrait, and the hair is decorated into colorful, bright colors, which Glazer, according to him, inspired Islamic art.

In the same 1968, he founded the New York magazine, in which until 1977 he remained an art director. It is believed that this publication fundamentally changed the approach to urban journalism, which now did not follow fashion trends, but itself turned into a cult one or another real. The textbook sample of the new approach is the Underground Gourmet guide (Underground Gourmet), in which Glazer and his friend Jerome Snyder talked about the cheap restaurants of New York

The logo of the New York advertising campaign, which in the mid-1970s, ordered city authorities, concerned about the growth of crime and outflow of tourists from the city of tourists, brought truly worldwide glory to Gleiser. Glazer himself thought that the advertising campaign would last only a couple of months and transferred work to the city for free. As a result, it became another classic of pop art and a source for a variety of rethinking around the world.

In the 1980s, Glazer with his employees was redesigned by many newspapers around the world: from Washington Post to Brazilian Globo; He became the author of the AIDS logo (AIDS) for the World Health Organization. In 2009, he became the first graphic designer awarded the prestigious American national medal in the field of art. “At some point, we were accepted, and everything became much less interesting,” Glazer admitted in the late eighties.

Dmitry Kartsev