How much does bloggers in Russia cost in Russia?

Blogging from a hobby of individual enthusiasts in a few years has turned into a super profitable profession. Millions of users annually replenish the ranks of grateful viewers of YouTube and Instagram, bloggers actively generate content - and receive money for viewing.

And Runet gives out unique views more than 30 billion per month, which is over 3% of global traffic.

Ed.

How much does blogger advertising cost, and how much can they earn on their channels? Let's analyze the statistics of the most popular YouTube video hosting video hosting. By the way, recently the BBF Media blogger was published by a curious study, which evaluated the role of influons for marketing and the average income of bloggers of the Russian -speaking Internet. We have taken some statistical information from them, but we can familiarize yourself with the full original of their research, you can find here https://bbf.media/blog-post/skolko-stoit-reklama-blogerov/ .

Where does the money come from on YouTube?

The service receives all the money from advertisers whose goods or services are promoting, adding advertising to videos. The owners of the channels where content is published, video hosting accrues a percentage of profit. YouTube affiliate program is the first source of blogger income. To register in it, the newcomer will have to work hard - to attract more than 1000 subscribers in a year and get from 4,000 hours of views in the aggregate.

It is important not to miss the theme if the channel is registered with the aim of earnings. In Runet there are a number of popular topics that are guaranteed to be of interest. These are gaming channels with reviews and streams, entertainment topics, channels about development, training and hobbies, music. You should also take into account geotarges and language, since youtube accruals are very dependent on them:

Children's and some other channels where views are estimated at $ 0.5 for 1000 views; content focused on users from Kazakhstan, Russia, Belarus, Ukraine and other CIS countries, here the videos bring about $ 1 for 1000 views; plots in Spanish or English for Western spectators are the highest paid-$ 6-7 per 1000 views.

As you can see, beginner bloggers earn a little on the YouTube affiliate program, their monthly income is less than the subsistence minimum. But here the second source of blogger revenue turns on - direct advertising. Its beauty is that integration with the advertiser goes directly, and earnings depend on how the parties agree, and how often there is an advertising campaign on the channel.

How much money to cook the advertiser?

The cost of integration depends on several factors. Most often, the customer focuses on the number of subscribers, their activity (reposts, comments, likes) and average views of the last 5-10 publications. According to statistics in Runet, advertising integrations on average are evaluated as follows:

from $ 15-20 for advertising on the channel up to 50-100 thousand subscribers; from $ 50-70 for integration on the channel with followers of 100 thousand; from $ 100 per RK on the channels with the number of subscribers 100-300 thousand; from $ 150-250 per integration on the channels of 300 thousand followers; from $ 500 for a channel of 500 thousand. subscribers.

The highest rates of Russian bloggers, integration in the content of the National Languages ​​of the CIS is evaluated below. And a separate line is the cost of the services of “millionaires”, where the role of the author and his appetite plays the role. Bloggers from the top 100 each integration brings from $ 10-15 thousand-and advertisers are ready to pay, since the costs are really paying off.

What advertising works on YouTube and the nuances of placement?

If you choose the right channel and feed format, today in the video you can advertise everything. But while the advertising market of the Russian -speaking Internet is underestimated, so today the pool of the most active advertisers has been formed:

Electronics and household appliances stores; individual brands of clothing and shoes; applications developers; cosmetic brands; service providers; manufacturers of products and drinks.

For successful advertising, a number of conditions must be met. The first is to analyze the channel (relevance and characteristics of the target audience (CU), statistical parameters, the activity of the audience), determine the estimated cost of a lead (for a ruin is optimally $ 1-2).

The second is to take into account the features of video hosting and YouTube requirements for content. Here is a mat, scenes of violence and aggression, advertising of narcotic substances and tobacco, propaganda of alcoholism. Copyrights are clearly protected, so using someone else's content is not recommended. Since 2020, it is forbidden to collect data on subscribers of children's channels, so targeted advertising is now difficult here.

Third. If you want to be watched, use creative and original plots, experiment with feed formats. Ideally, use them in the complex throughout the advertising campaign. And be sure to keep in mind for which audience you launch advertising. According to statistics, the most grateful channels from the point of view are sites with a female theme. Services, cosmetic goods, clothes, etc. are perfectly sold here.

Answering the question of how much advertising costs Runet bloggers, one should not focus on the top, the participants of which managed to enter the Forbes list. This is only a dozen of the most famous, and only in Russia active bloggers over 90 thousand. Their income directly depends on the development of the Internet advertising market, which grows with excellent dynamics.