The Pantone Institute presented a new shade of red - "menstruation"

The main goal of the project was called the deliverance of society from prejudices around the period of menstruation.

The Pantone Color Institute in cooperation with the Swedish medical company Intimina presented a new shade of red - “menstruation”. This was reported on his Instagram.

The new color was created in the framework of the campaign, the purpose of which is “to normalize this normal of the functions of the body”. Pantone wants to inspire people with menstruation "to feel comfortable and openly talking about this pure and natural function of the body."

An active and bold red shade is created for the inspiration of those who have menstruation - so that they are proud of themselves and treat this period with confidence.

Lori Pressman

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