The New Balance store reported that their banners were torn down in Dagestan; the head of the republic previously criticized signs in Latin

Employees of the Makhachkala administration tore down advertising posters from store sporting goods the New Balance on Korkmasova Street at night. this Store representatives reported on their Instagram account.

“At night, vandals damaged our boxes, tore down our advertising, signboards - they simply acted inhumanely, to put it mildly,” they said in the video. “The advertisement was filmed at the direction of the administration, without informing us,” they soon clarified.

October 23 acting The head of the republic, Sergei Melikov, at a meeting of the council for the development of urban planning, instructed the administration of Makhachkala to “put things in order” with outdoor advertising by the end of November. After this, the administration of Khasavyurt reported on the raid to dismantle the advertising .

Previously, Melikov criticized advertising signs in Latin: “If there is any cafe, then it’s definitely “San Francisco”, “Los Angeles”, “Havana”. Are there any other letters except Latin ones? When all the evil comes from there - and we position them. Let the names correspond to the place in which we live. Let it be “Derbent Lights”, “Dagestan Dawn”. It feels like you are in the Chicago slums. And advertising itself does not correspond to moral values.”