Subscribers of the St. Petersburg Philharmonic demand to return the previous SMM team

The St. Petersburg Philharmonic changed the team that led her social networks for more than four years. This caused mass criticism in the comments.

Previously, the Public of Philharmonic was led by the team "The essence of the media." The public administrators conducted different headings on social networks with the involvement of musicians and experts, promoted podcasts and mailings, broadcast concerts and actively communicated with subscribers, of which the page had more than 70 thousand. In posts, the authors often left scores and applied music.

On November 4, the project “Open Musical Lecture” announced the change of the team. At the end of October, the public in VKontakte published posts hinting at the departure of the teams - for example, with a selection of music, "to survive the sadness of parting and separation." Under these and other posts, subscribers leave hundreds of comments, in which they urge the Philharmonic to save the current team. According to many subscribers, the “essence of the media” created the “Best Musical Public” on VKontakte.

Anisya Gracheva
Subscribed to the Public of St. Petersburg Philharmonic

- Dear Philharmonic! I ask you not to leave us all, your friends and listeners on VKontakte, without your wonderful posts, huge friendliness and attention, endless warmth and joy that you give us in every post. We are used to getting your mailings regularly, watching and listening to your wonderful broadcasts-concerts and lectures in intermission. You have done a huge job and have every right to get yourself, but please do not do this. It will be sad, lonely and empty without you.

In early November, subscribers noticed a sharp change in the style of publications. Users criticized the new style, calling it “boring” and “stamped-advertising”. “Everything is clear, the guys who used to work on the public services website came,” the user Artem wrote in the comments and collected 78 likes. A similar opinion was expressed by the authors of some thematic telegram channels.

Happy New Ears
Telegram channel

-It is expected that the new SMM-shows are not able to give out anything but stationery vulgarity, which you can’t hear even on pedagogical councils in the Children's Council. The anger and despair of the loyal fan baskets exceeded three hundred comments under the last post. <...> If you suddenly did not follow this public, look through everything that was until November 2. Make sure that the classics can be written in love, with charisma and really for everyone. And that almost no one can.

The head of the Open Musical Lecture project, Anna Vilenskaya, who worked with the Media essence team, launched a petition with a request to the Philharmonic to return the leadership of public professionals. The petition collected 240 signatures.

The Philharmonic “Paper” refused to give comments on the situation, citing employment.

In March, the St. Petersburg Philharmonic launched the YouTube channel with concert broadcasts, and in May-online excursions, podcasts and webinars . See also videos about young conductors in which they talk about their work, and a clip-travel in the halls of the Philharmonic to the music of Eric Sati.