American startup Eat Just has received permission to sell lab-grown chicken in Singapore, according to a press release. Thus, Singapore became the first state in the world to officially approve the sale of artificial meat. The company believes that it is cleaner and safer than natural.
Eat Just co-founder and CEO Josh Tetrick said he believes the regulator's approval is the first of many in the world. Companies like Eat Just can meet the increased demand for animal protein, especially if the population reaches 9.7 billion by 2050, Tetrick says.
to according The startup plans to launch a new brand of GOOD Meat in Singapore and sell lab-grown chicken to Singaporean restaurants at a premium price, Reuters. Then retail sales will begin.
The company indicates that it has set up a semi-industrial production of meat from pure cell cultures (20 loads of 1200-liter bioreactors). In terms of organoleptic indicators, it passes all tests, and in terms of purity from antibiotics and bacterial cultures, it surpasses natural chicken, says Eat Just.
The prospects for alternative "meat" are associated with realistically achievable hypoallergenicity, energy-efficient production, as well as a reduction in the environmental burden compared to farms.
It can be of three types - alternative animal protein (protein of insects, worms, etc.), vegetable meat (last year Beyond Meat entered the top investment in terms of profitability) and "meat from a test tube", or rather, from a bioreactor. While plant-based meat is made from plant-based protein (soybeans or peas) to mimic the taste and nutritional value of meat, artificial meat uses real animal cells grown in a bio-solution. Such a product can be called meat at the molecular level.
Competition is intensifying in the in vitro meat market, with U.S. Memphis Meats this year attracting investment from Softbank and Temasek, and Singapore's Shiok Group (shrimp meat) from Philippine food giant Monde Nissin.
Startup Eat Just was founded in 2011 and started with vegetable imitation of eggs. Since then, it has raised over $300 million in investments, with a market valuation of $1.2 billion. Eat Just hopes to be profitable by the end of 2021, after which the unicorn plans an IPO.