Giraffes on ice

Television surprises for the New Year

Giraffes came to us. Where it is far away on the lake of a child to wander the giraffe, no one is surprised. And in our area, the giraffe, similar to the color sails of the ship, the creature is highly exotic.

However, it was he who made it in the interdrogrammal space of Channel One by the New Year's symbol. In the company to traditional proteins, which have been creating a festive mood for viewers for several years. The squirrel in our latitudes does not surprise anyone. True, it often does not come to some of the Russians, but after the New Year's festivities. So a true miracle, of course, is a giraffe. So one of the creators of inter -program videos Anton Nenashev also reasoned, deciding that there was nothing more ridiculous and absurd than a giraffe in a snowdrift: "This strange image miraculously echoes the general mood in the past year."

Probably, Panda, who became the heroines of most of the television agencies, could also approach the “roll call” with a general mood. The boy Sasha from the Tula region had long dreamed of hugging a ramp. He shared the cherished desire as part of the “Christmas tree of desires” campaign with President Vladimir Putin himself. He (no worse than Santa Claus) and fulfilled a children's dream. And although they warned the child from the huge panda in the Moscow zoo (all the same, the bear, still not the ferment), for Sasha and his parents, the meeting with Living Panda became “something supernatural”. “I feel excitement and joy,” the boy shared with correspondents of federal channels. “I love panda very much: they are big and fluffy.” And when, after this meeting, Vladimir Vladimirovich personally called him and his parents, all of them almost lost her speech.

But none of the creators of the New Year videos could, of course, foresee what exotic beast, thanks to the wiring president, would gain unexpected popularity among adults and children. They just thought that "there is a sad Christmas romance in this - when the giraffe stands under the snow." In touching rollers, the giraffe is not only under the snow, but also skates on skates with a sparkling garland on a long neck, moves off the hills on the “cheesecake” and even tries himself as a “evening Urgant” show in the studio.
And Anton Nenashev, as follows from the press release of Channel One, wanted to settle the giraffes in our snowy open spaces when he found out that "the giraffes in the savannah regularly die from the fact that lightning fell into their horns."

Lightning, meanwhile, sparing the giraffe, can fall into the first channel itself, over which the clouds seem to have thickened. “Channel One will be excluded from the list of strategic enterprises and joint -stock companies,” follows the presidential decree published this week. Sounds ominous. In fact, this means that the state “for financial recovery” reduces its share in the authorized capital of the first from 51 to 34%, deciding to sell a package of 17% to someone from non-state shareholders (presumably the Bank of VTB).

The media industry is excited. For the purpose of whose financial recovery? The channel, which has been suffering for not the first year (pandemia and the fall of advertising income only exacerbate the problem - and not only the first)? The state that gets rid of the obligation to give him an annual irrevocable subsidy (3-5 billion rubles from the budget, gives others more), having shifted this painful duty to private shareholders?

Is it possible, finally, to say that the time of Konstantin Ernst, who has been led by the channel since 1995, is coming to an end, or is it unstable and eternal, like the boss itself? Maybe he was guilty of what? The other day, Putin admitted during a meeting of the Human Rights Council: the fact that he is occasionally, because he is very busy with state affairs, sees on TV, “causes him a dumb.”

Is it only from the products of Channel One that he had this fragmentation, or did he mean the entire array of federal broadcasting?

They do not give an answer.

Analysts, meanwhile, predict a quick sunset of traditional TV against the background of the rapid development of YouTube, vividly responding to the most diverse requests of the public. It is that he will bury the old TV, bulky, clumsy, entangled, like a sticky tape, prohibitions, “dungeons” and instructions from above (by the way, the state intends to maintain control over the first, especially in the most important information and political sphere for power). Already today, YouTube in terms of technical development, quality and in the variety of proposals can compete with etheric TV, offering its audience a huge choice - literally everyone in terms of needs and interests.

Aware of his growing influence before his eyes, some “rulers of the thoughts” just in case of free time from the main work went to YouTube, but no matter how other of them get stuck, no matter how they climb out of this amateur theater at the microphone (see “Live Solovyov”, for example), millions of views that Yuri Duda easily collected, and not to nobody. Dreamed.

However, the old audience, which categorically does not accept new trends, is too early to write off the accounts. Her preferences sometimes cause the same rack as that of the president. In the New Year's survey, which was conducted by VTsIOM, respondents (1600 people) called the best, in their opinion, programs of the year.

The three leaders were “Vesti” and “Sunday evening with Vladimir Solovyov” (6%each), as well as “60 minutes” (5%).

The best media was the first channel (9%), Russia 1 (6%) and Russia 24 (4%). Determined the best journalists of the year. Olga Skabeeva and Vladimir Pozner gained 2% of the vote, and then attention! - Yuri Dud and Alexei Pivovarov. It would seem encouraging. However, the best of the best is called again ... Vladimir Soloviev (6%)!

On the one hand, it is pleased that the traditional list of TV presenters was replenished with those who are contemptuously called bloggers on the federal air (in addition, the “Vedud” (4%) and the “editors” of Pivovarov (2%) are also recognized as the most popular among YouTube channels). On the other hand, the public addiction to frankly propaganda programs and the propagandists themselves (excluding Pozner) indicates the non -demanding demand for this “product” and the inertia of its perception of the part of the audience, for whom they said on TV, is true. It is convenient and comfortable for them when they think for them, offering ready -made schemes that exclude any doubts, and simple answers to complex questions.

The animal is very longing under the ridiculous name “giraffe” in the context of traditional aggressive broadcasting seems even more “ridiculous and awkward” than a giraffe in a snowdrift. But let him wander himself.

There is no harm from him. He is kind and sweet. The furrows will not spoil.